Citation Cyber
Business Development Manager
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Business Development Manager
Salary: OTE £55k +
Location: Lancaster (Hybrid)
About the Company
We are Citation Cyber – we provide accessible and dynamic cyber security services that extend beyond technology to encompass people, culture, processes, and even the physical environment of businesses. We combine knowledge and integrity to protect data, assets, and intellectual property against cybercrime. Our team of certified ethical hackers, qualified consultants, and expert trainers offer end-to-end cyber security services to make businesses as resilient as possible against cyber-attacks. Citation Cyber is part of the Citation Group - a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services. We know that running a business means juggling a lot. Our mission is to ease these pressures by providing expertise, guidance, and solutions that enable business leaders to focus on what they do best. From HR and Health & Safety to Cybersecurity, E-Learning, and ISO compliance, we’ve got you covered.
About the Role
The Business Development Manager is responsible for driving revenue growth through the successful conversion of inbound sales enquiries for Cyber Essentials, Cyber Essentials Plus, and a range of Penetration Testing and Cyber Security services. The role focuses on identifying opportunities to expand service adoption and helping organisations strengthen their cyber security posture through certification, compliance and security testing solutions. The successful candidate will gain a quick understanding of our main products – Cyber Essentials and Cyber Essentials +, the process we follow to get customers compliant so they can guide prospects through the process. You will be asked to adopt a consultative approach for Penetration Testing Services, working closely with clients to understand their requirements and recommend appropriate services that deliver value and support business objectives.
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Responsibilities
- Qualify inbound enquiries for Cyber Essentials, Cyber Essentials Plus, and Penetration Testing.
- Maintain knowledge of Citation Cyber products and services to educate customers on cyber security solutions.
- Conduct discovery calls to understand customer requirements, risks, and compliance needs.
- Scope and recommend Penetration Testing, Training, Consultancy, and Software solutions with the technical team.
- Manage and grow an existing customer portfolio, driving satisfaction and retention.
- Prepare and present proposals, quotations, and recommendations.
- Manage opportunities from enquiry through to contract completion.
- Identify upsell and cross sell opportunities across cyber security services.
- Build relationships with business owners, IT Managers, IT Directors, Compliance Managers, and senior stakeholders.
- Work with technical and operational teams to ensure smooth service delivery.
- Maintain accurate customer records, opportunities, and forecasts in Pipedrive.
- Support marketing campaigns, webinars, events, and customer engagement activities.
- Keep up to date with cyber security, compliance, and market developments.
Qualifications
- Proven track record of successful over target Outbound Sales.
- Experience managing customer relationships and delivering revenue growth.
- Experience working with sales targets, pipelines, and CRM systems.
- Strong track record of converting opportunities into revenue.
Required Skills
- Experience selling cyber security, IT services, compliance solutions, or managed services.
- Experience working with SMEs, public sector organisations, or regulated industries.
Preferred Skills
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- Achievement of monthly, quarterly, and annual sales targets.
- Proactive Outbound calling to chase existing leads and target new opportunities.
- Conversion rates from inbound and proactive Outbound to closed business.
- Upsell wherever possible to improve the customer Security and the deal value.
- Number and value of upsell and cross-sell opportunities secured.
- Pipeline value and forecasting accuracy.
- Customer satisfaction and feedback.
- Timely and accurate CRM management.
- Contribution to overall team and business growth objectives.
Perks
Here’s a taste of the perks we roll out for our extraordinary team members:
- 25 Days of Holiday + Bank holidays: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
- Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
- Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
- Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
- Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
- Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
- Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.
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