4ways
Business Development Manager
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4ways Healthcare
4ways Healthcare, part of the Evidia Group, is one of the UK’s leading teleradiology providers, delivering critical diagnostic reporting services that help healthcare organisations provide faster diagnoses and better patient care.
As a rapidly expanding business, growing at approximately 20% year-on-year, we partner with NHS Trusts and private healthcare providers across the UK to ensure patients receive timely, consultant radiologist-led reporting for CT, MRI and X-ray examinations.
With demand for diagnostic imaging continuing to grow, our services play a vital role in helping healthcare organisations manage reporting pressures, reduce backlogs and improve patient outcomes.
This is an exciting opportunity to join a market-leading organisation at a pivotal stage of growth.
We are looking for a commercially driven healthcare sales professional with a proven track record of selling into NHS Trusts and hospital environments. You will play a key role in expanding our presence across the UK, building long-term partnerships and helping healthcare providers access the diagnostic services they need.
You will thrive in a consultative, solution-selling environment, engaging with senior clinical, operational and procurement stakeholders to understand their challenges and demonstrate how 4ways can deliver meaningful value for both organisations and patients.
Job Purpose
To deliver budget/forecast sales growth across the region by:
- Analysing, identifying and reviewing business development opportunities within the region which meet customer & business needs.
- Developing effective relationships with all decision makers and support teams within hospitals across the territory to facilitate business growth opportunities.
- Leading 4ways’ sales propositions, focussed primarily on Radiology/diagnostic departments within NHS or private hospitals.
- Focusing on a range of core tele-radiology reporting areas, including Routine Elective, MRI, CT, X-ray, Out of Hours reporting, Sub-speciality reporting, CT Colonography, Nuclear Medicine, Cardiac CT & Cardiac MR, DEXA and Clinical Audit.
- Delivering effective account management to existing customers, identifying new service/cross-sell opportunities.
- Problem solving issues or performance challenges to facilitate growth in individual client service utilisation.
- Liaising closely with Operations, Quality, Clinical, IT and Business Development departments to deliver continuous improvement in service.
- Helping identify and develop new services through understanding customer needs and support requirements.
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What You'll Be Doing
- Managing 4ways’ overall sales process for the region across multiple NHS Trusts and private healthcare imaging departments/sites.
- Identify new sales opportunities and progress these to successful outcomes in a timely fashion, including overall project management and overseeing IT connectivity to 4ways.
- Establish effective business relationships with designated key accounts and ensure opportunities are identified and solutions implemented.
- Proactively manage account performance and implement change/corrective actions ensuring overall service quality is delivered.
- Develop and maintain strong relationships and networks across all NHS Trusts and private healthcare providers in the region.
- Proactively prospect for new NHS Trusts and private healthcare organisations within the territory, identifying new business opportunities within the territory.
- Construct pricing proposals, Service Level Agreements and Data Sharing Agreements.
- Follow up on all enquiries and progress towards securing business.
- Work with the Business Development and Marketing Teams to develop and implement sales and marketing strategy.
- Work with the wider Business Development Team to maximise business opportunities and develop new and existing services, including supporting conferences and exhibitions.
- Liaise with the wider 4ways team in developing the strategic direction of the territory.
- Support tendering opportunities and locally identify when new opportunities may arise.
- Lead tender presentations, as appropriate.
- Ensure accurate account records are maintained.
- Provide weekly / monthly reporting as required.
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Location: UK South
The post holder will be based from home. They will also be expected to spend time in the office (at Hemel Hempstead) and expected to travel as the job requires.
Compensation
- Competitive salary: £50,000 – £60,000 per annum, dependent on experience.
- Mileage allowance.
- Salary Sacrifice pension scheme.
- Medicash healthcare scheme
- Free employee assistance scheme
- 25 days holiday per year plus statutory days.
Qualification
Degree equivalent management qualification (Desirable).
Experience
Essential Experience
- Proven track record in business development, sales or account management.
- Minimum 3 years' experience selling into healthcare, including NHS organisations.
- Demonstrable success in solution-based selling.
- Experience managing complex stakeholder relationships and procurement processes.
- Proven ability to win new business and grow existing accounts.
Essential Skills
- Excellent communication, presentation and influencing skills.
- Strong negotiation, problem-solving and conflict-resolution abilities.
- Strong organisational and time-management skills.
- Analytical and commercially minded, with the ability to use data to drive decisions.
- Ability to work independently and manage multiple priorities.
- Strong IT skills including Microsoft Excel, PowerPoint and CRM systems.
Personal Attributes
- Self-motivated and results-driven.
- Commercially aware with an entrepreneurial mindset.
- Skilled at building trusted relationships and long-term partnerships.
- Resilient and comfortable working in a fast-paced environment.
- Confident, persuasive and credible with senior stakeholders.
- Collaborative, proactive and committed to continuous improvement.
This is an opportunity to combine commercial success with meaningful healthcare impact. If you have the drive to build relationships, win business and help healthcare providers improve patient outcomes, we want to hear from you.
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