Zappi
Business Development Representative
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Application Deadline: 6 August 2026
Department: Sales
Location: London, UK
Compensation: £40-£45K base + £20K variable commission on target
Description
At Zappi, the BDR team sits within the Sales organisation and plays a key role in driving pipeline and revenue growth. We partner closely with some of the world’s leading B2C brands to help them make faster, better decisions across marketing, advertising, and innovation.
We’re a high-energy, commercially minded team that thrives on building strong relationships and opening doors with new customers. Our prospects often go on to become long-term partners who value our expertise, champion our platform, and collaborate closely with us throughout their journey.
Our dynamic and supportive team values collaboration, creativity, and individual success. We thrive on friendly competition, celebrating wins together while continuously challenging each other to grow.
About the role:
As a key member of our Business Development team, you will report to our VP of Outbound Sales and contribute directly to our company’s growth strategy. In this role, you’ll focus on identifying high-potential customers, generating new business, and executing hyper-personalized outreach campaigns to create pipeline opportunities. Collaborating closely with cross-functional teams, including sales and customer success, you’ll play an essential role in driving Zappi’s revenue growth and supporting our 2025 strategy.
What you'll be doing:
- Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets.
- Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates.
- Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts.
- Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs.
- Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space.
- Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion.
- Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts.
- Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates.
- Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition.
- Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect.
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Skills, Knowledge & Expertise
- A minimum of 1 year of experience in Business Development, Inside Sales, or related roles, with a proven track record of creating new logo pipeline in Enterprise environments. Experience managing large, complex accounts is a plus.
- Proven ability to design and execute omnichannel outreach campaigns, with an understanding of how to craft messages that resonate with executive personas and decision-makers in target industries.
- Advanced communication skills, with demonstrated success in crafting personalized emails, effective cold calling, and LinkedIn outreach that speaks to executive-level prospects and articulates value clearly.
- Familiarity with HubSpot Sales Hub, particularly for managing outbound workflows, prospecting dashboards, and sequence management, or a strong willingness to learn and adapt to new tools.
- Experience leveraging tools like 6Sense, UserGems, Sales Navigator, Vendelux to drive targeted outreach and engagement decisions. Ability to quickly adopt new sales tools and technologies.
- Results-driven and goal-oriented, with a passion for meeting or exceeding performance targets in a metric-driven environment. You thrive on the challenge of meeting KPIs and contributing to team success.
- Appreciation for a collaborative, creative team environment, with a growth mindset and a willingness to embrace new challenges. Ability to adapt to changing priorities and approaches based on feedback and market trends.
Benefits
- Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
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Why join us?
We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.
Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.
Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity
Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.
We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.
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