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Lucid Connect Ltd

Business Development Representative

Reading
£40k/yr
Posted about 18 hours ago
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Job Title: Business Development Representative (BDR)

Type: Permanent
Location: Reading, Berkshire
Salary: Up to £40k per annum DOE
Start date: ASAP

An excellent opportunity has come up with a growing, global company who specialise in business innovation and business change. Do you have a background within Service Management / IT Services? Are you focused, self-motivated and do you have a passion for new business acquisition? If so, this could be the perfect opportunity for you!

We are looking for an office-based Business Development Representative (BDR) to work within our successful sales team. As a BDR you will generate new sales opportunities and add qualified leads to the sales funnel. You will be responsible for prospecting, following up opportunities, and passing on qualified leads to other sales agents who will convert them into new customers. To be successful in this role, you should have previous experience developing leads from marketing campaigns and meeting sales quotas. You will use your communication skills to cultivate strong relationships with prospects.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Duties and Responsibilities:

  • Generate leads by cold calling prospective clients
  • Follow up on marketing campaigns, engaging with and developing prospects to be closed by the Sales team
  • Document, track and monitor all leads and activities in company CRM (Salesforce)
  • Utilise smart, targeted questions to speak knowledgeably with decision makers such as VPs, Directors and C-suite personnel
  • Identify opportunities for campaigns that will lead to an increase in leads
  • Acquire in depth knowledge of our solutions and services, conveying that knowledge to potential customers, and adhering to company messaging and market positioning
  • Nurture relationships with longer term prospects

Experience and Skills Preferred:

  • Highly motivated, self-starter with a strong desire to meet and exceed quota monthly, maintaining a high call rate and ability to assess prospect’s “fit”
  • Comfortable with prospecting and cold calling to a global market
  • Proven work experience as a Business Development Representative
  • Excellent telephone manner, negotiation skills and business acumen
  • Ideally from a Service Management / IT Services background
  • Fluent English

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This is an exciting and fulfilling role where your skills and experience will be fully utilised. Please apply today if you feel you meet the criteria.

At Lucid, we celebrate difference and value diverse perspectives, underpinned by our values of Honesty, Integrity, and Pragmatism.

We welcome applications from all suitably qualified or experienced candidates, regardless of personal characteristics. If you have a disability or health condition and seek support throughout the recruitment process, please do not hesitate to contact us.

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Skills

Business Development
Lead Generation
Cold Calling
Sales
Communication
Negotiation
Service Management
IT Services
CRM
Prospecting
Relationship Building
Sales Quotas
Market Positioning
Customer Engagement
Decision Making
Self-Motivation

Location

Reading, England, United Kingdom

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