Transparity
Business Development Representative
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Company culture
Transparity is a fast-growing IT company focusing on Microsoft Cloud based solutions. Our culture has an enviable reputation in the industry which we work hard to maintain. We are focused on creating an inclusive environment where our employees thrive based upon integrity, strong work ethic, a one-team ethos, desire to learn and develop and a commitment to deliver unwavering service excellence to our customers, vendors and partners. Therefore, first and foremost we recruit with our cultural fit in mind.
Job Overview/Purpose
As a key member of the scaling Business Development team, you will play a pivotal role in the qualification stage of all leads originating from Marketing and Microsoft, ensuring every lead is followed up and qualified as aligned with business priorities and objectives.
Individual alignment with Sales, creates mentorship and growth opportunities as well as account development skills. It is worth noting that this could provide a career path into sales or the wider business if the right candidate performs consistently in line with the goals and targets set.
We offer a comprehensive onboarding and personal development pathways for each BDR team member, with technical and go-to-market proposition training.
This role is aligned with our Winning From Anywhere® way of working, but attendance to our Hub based in Paddington is expected 1-2 days per week.
Main Duties and Responsibilities
- Actively qualifying marketing leads to BANT level through nurture and engagement which will involve cold-calling, emails and connecting through social channels such as LinkedIn.
- Qualifying and engaging with all event attendees, workshop requests, website enquiries, whitepaper downloads and webinar on demand downloads to convert to SQL.
- Creating a sales pipeline to accurately reflect the relative placement of sales prospects in the purchasing process.
- Completing targeted outreach activities which include using LinkedIn Sales Navigator, Email and calling on specific account lists and alongside Marketing campaigns.
- Routing qualified opportunities to the appropriate Business Growth Managers for further development and closure.
- Ensuring all leads are managed in a timely fashion and updated accordingly in Dynamics CRM.
- Arrange qualified face-to-face or virtual meetings between prospects and our Business Growth team.
- Represent Transparity when engaging with prospects and customers professionally, both virtually, or at in-person events.
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Skills, experience and qualifications
- Proven experience in high-volume outreach (cold calling, SDR, recruitment, or customer-facing roles) where activity levels really matter
- A track record of hitting and exceeding targets, not just working towards them
- Comfortable building relationships and driving conversations that lead somewhere commercially
- Quick to learn, adaptable, and commercially aware – you understand why the work matters, not just what to do
- Confident using tools like CRM systems and Microsoft Office to stay organised and on top of your pipeline
- Strong problem-solving mindset, with the ability to think on your feet in live conversations
- Clear, confident communicator who listens properly, negotiates well, and genuinely cares about delivering a good customer experience
Disability Confident
Transparity have a proactive attitude when it comes to looking after the wellbeing and inclusion of all our employees. We promote equal opportunities through our recruitment process and a positive, inclusive culture across the business which we are proud of. We are diverse in our approach to recruitment and recognise that talent comes in all different forms. The diversity in our team is what helps our business work so well.
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To find out more about our disability commitment please contact People & Culture or ask during the interview.
Our Offering
In addition to a competitive salary, there are a number of benefits and perks we offer to say thank you for being a part of our journey:
- To work at a 3* World Class Best Company
- Flexibility over where you work with our Winning from Anywhere® approach
- 25 days holiday
- Home working allowance paid monthly
- Winning from Anywhere® allowance to help your set up at home
- 24/7 GP at hand
- Immediate 24/7 access to an Employee Assistance Programme
- We’ll support you when you’re not well with our Company sick pay scheme
- 4x base salary life assurance
- Private health insurance after a successful year’s service
- Enhanced parental pay and leave, supporting you with those precious life moments
- Access to the Perkbox platform to help make your money go further
- Cyclescheme
- Electric car scheme
- And many more!
AI in our recruitment process
At Transparity becoming a Frontier organisation is key to our success, so we use AI to support our recruitment team with tasks such as note‑taking and automating parts of the recruitment process so we can focus more time on meaningful, human conversations and providing a positive candidate experience.
We do not use AI to review, screen, score, or rank applications. All hiring decisions are made by people.
If you have questions about our recruitment process or need adjustments at any stage, please let us know, we’re happy to help.
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