WeeFin
Business Development Representative (UK)
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Business Development Representative (UK)
Business Development Representative – Sustainable Finance & ESG Compliance
Our company is [WeeFin] – the European SaaS platform for sustainable finance. We empower asset managers, asset owners, banks, and insurers to navigate the complexities of ESG data and regulation, transforming SFDR, CSRD, and EU Taxonomy requirements into strategic advantages at the intersection of regulatory change and digitalisation.
We’re expanding our commercial team and are seeking a driven Business Development Representative (BDR) to accelerate growth across Europe and North America.
About the Role
As a BDR, you’ll play a pivotal role in WeeFin’s revenue engine, owning the entire top-of-funnel process:
- Identify and engage key decision-makers across financial institutions
- Qualify both outbound and inbound leads using the MEDDIC framework
- Conduct discovery conversations and hand off qualified sales opportunities to Account Executives
This is a role for someone who’s hungry to learn, values genuine expertise, and thrives in one of the fastest-growing sectors within financial services.
Your Responsibilities
Outbound Prospecting
- Research and build highly targeted account lists for financial institutions (asset managers, owners, banks, and insurers) in Europe and North America, pinpointing decision-makers and influencers
- Execute personalised multi-touch campaigns via LinkedIn, email, and phone, balancing volume with relevance
- Engage senior stakeholders such as Heads of ESG, CIOs, Heads of Compliance, and CFOs with insight-driven messaging aligned to their regulatory and investment needs
- Represent WeeFin at industry events and conferences, fostering relationships and generating pipeline in person
Sales Qualification
- Apply MEDDIC framework (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identification of Pain, Champion) to qualify both sourced and marketing-driven leads, evaluating fit, urgency, budget, and decision structure
- Lead discovery conversations to assess prospect pain points in ESG data challenges, compliance priorities, and evaluation timelines
- Convert qualified prospects into Sales Qualified Opportunities (SQOs) and prepare structured handoff briefings for Account Executives at the Benefits Validation stage
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Collaboration with Sales & Marketing
- Work closely with Account Executives to refine target accounts, messaging, and account-based strategies
- Participate in weekly pipeline reviews and contribute to commercial forecasting
- Act as the market voice by sharing:
- Prospect insights
- Objections and feedback to shape customer intelligence
- Competitive intelligence to inform ICP (Ideal Customer Profile) refinement
- Provide regular input to marketing and product teams for content strategy and positioning adjustments, including:
- Messaging that converts
- Recurring objections
- Successful engagement drivers
Tools & Reporting
- Maintain accurate and up-to-date records of activity and opportunities in HubSpot and supporting Google Drive/Notion
- Track and report on weekly KPIs:
- Outreach volume
- Response rates
- Meetings booked
- Pipeline generated
- Utilise LinkedIn Sales Navigator for account research, buyer committee mapping, and prospect list building
What Success Looks Like
First 6 Months
- Establish a structured, repeatable outreach cadence
- Develop a prospect database covering Europe and North America
- Conduct and close discovery meetings
- Consistently deliver MEDDIC-qualified deals to Account Executives
By Month 12
- Become a reliable contributor to the Europe and North America pipeline targets
- Develop a deep understanding of WeeFin’s Ideal Customer Profile (ICP)
- Build a strong network in the sustainable finance community across both markets
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Requirements
Must-Haves
✅ 1+ years of experience in a BDR, SDR, or outbound sales role, ideally in B2B SaaS or fintech ✅ Native- or near-fluent English (C2) – communications will cover multiple international markets ✅ Proven track record in outbound prospecting across channels: phone, email, and LinkedIn with high reply acquisition rates ✅ Resilience and tenacity – treat rejection as data to test and refine strategies ✅ Exceptional written communication for crafting relevant, non-template cold messages ✅ Intellectual curiosity about ESG and sustainable finance heritage — passion for a market driven by scalable regulation and long-term impact ✅ Comfortable engaging senior stakeholders (e.g., speaking confidently with Heads of ESG or CIOs) ✅ Data-driven and structured process ownership in tracking outreach, testing messaging, and analysing results
Nice-to-Haves
✨ Experience prospecting in financial services (asset management, banking, insurance) ✨ Familiarity with ESG regulations such as SFDR, CSRD, EU Taxonomy ✨ Proficiency in HubSpot or LinkedIn Sales Navigator ✨ French language skills to facilitate collaboration with the Paris-based team
Career Path
High-performing BDRs have two distinct growth trajectories:
- Transition into an Account Executive (AE) role, taking full ownership of accounts and closing deals independently
- Expand within Business Development, scaling in scope, seniority, and strategic leadership as the team grows
You’ll receive:
- Direct mentorship from commercial leadership
- Structured training on WeeFin’s sales methodology and ESG market expertise
- Clear expectations for success and progression
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