How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Partnership/Business Director
George Bacon Media Group
About Us
Who is GBM Group, I hear you ask? Well, you probably already know who we are without realising it!
We own and operate a network of highly-engaged youth communities on social media. We have 18+ pages - including Great British Memes, That Girl Page, That Student Page, and more - which across all social channels reach over 500 million scrollers every month. The vast majority of our social following comes from right here in our home market: the UK.
We’re split into three core departments: Partnerships, Editorial, and Creative. This role sits at the absolute helm of the Partnerships team.
To sum it up: we’re a fast-growing, hyper-visible media powerhouse that is chronically online, making organic and paid memes and video content for the masses… and we're ready to scale our commercial footprint.
Sound like a bit of you? Read below!
The Role
We are looking for a heavy hitting, commercially driven Business Director to join our brand partnerships division. This is a senior, high-growth position designed for a strategic seller and relationship builder who thrives on converting cultural relevance into massive commercial revenue.
In this role, you won't just be managing accounts - you will be hunting, pitching, and closing major revenue streams. You will leverage your deep, existing network of senior agency and brand direct contacts to build an aggressive, high value sales pipeline from scratch.
Crucially, you will act as a commercial visionary for GBM Group. You'll work alongside the Director of Marketing Commercial Strategy and CEO to identify gaps in the market, support our digital ecosystem with wider commercial opportunities (for example events, licensing, sponsorships, data), and turn one-off campaign wins into long term, high value retained partnerships.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities Include:
- Drive Revenue & Pipeline: Build, manage, and execute an aggressive, independent pipeline of new business, consistently driving revenue growth across media agencies and direct brand relationships.
- Commercial Strategy: Support the broader GBM ecosystem by identifying and executing wider commercial opportunities, helping diversify our revenue through creative media solutions and strategic IP growth.
- Leverage Senior Networks: Unlock doors at the highest levels, utilising your pre-existing, curated network of senior agency planners, investment leads, and brand-side decision-makers.
- High-Value Pitching: Lead high-stakes client pitches and RTBs, turning brief objectives into multi-platform creative strategy wins.
- Unlock Retained Business: Transform transactional campaigns into deep, long-term, multi-page partnerships with global heavyweights like M&S, Uber Eats, Bumble, and Disney.
- Commercial Leadership: Collaborate closely with Creative and Editorial teams to ensure commercial ideas are both deliverable and highly profitable, while mentoring junior team members to cross-sell and up-sell.
- Industry Representation: Act as the commercial face of GBM Group at key industry events, panel discussions, and senior client entertainment settings.
What We’re Looking For:
- Senior Agency/Publisher Experience: Currently operating at a Senior Account Director, Sales Director, or Business Director level within a social media agency, publisher, or modern media network.
- Proven Track Record: At least 7+ years of relevant social media, digital advertising, or creator economy experience with a proven history of hitting and exceeding aggressive sales targets.
- A Black Book of Contacts: A deeply established, active network of senior industry contacts across top-tier media agencies (WPP, Publicis, Omnicom, etc.) and major in-house brand teams.
- Commercial Acumen: A natural hustler who spots monetisation opportunities where others just see content, with a strong understanding of how to scale a modern media brand.
- Master Pitcher: Exceptional presentation and negotiation skills, with the ability to command a room and navigate complex, high value stakeholder contracts.
- Social Fluency: A deep understanding of digital culture, paid social frameworks (Meta, TikTok, Snapchat boosting), and how brands can authentically tap into Gen Z.
- Leadership Energy: A proactive, high energy leader who thrives in a fast-paced, startup-style environment and doesn't wait for permission to win business.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Success Looks Like:
Success means you have completely supercharged GBM Group's commercial engine. Within your first 6 months, you’ve established a thriving, predictable pipeline of new business, brought major new tier-one brands into the fold, and elevated our average order value. You are a trusted commercial leader internally, a strategic partner to our clients, and you are actively helping us expand how GBM makes money across the wider digital landscape.
What’s in it for you?
- Central London office based in London Bridge
- Hybrid / flexible working
- Competitive salary package with commission (20% OTE)
- Company pension contribution
- Company Macbook
- Medical and dental healthcare
- Maternity leave
- Client entertainment
- Team socials
- Complimentary annual eye tests
- Birthday voucher
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location