Carwow
Business Director – Moshi (Carwow Creative Agency)
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OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.
Role Overview
The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners.
This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners.
The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.
KEY RESPONSIBILITIES
Commercial Ownership & Revenue Growth
- Own Moshi’s revenue performance and growth trajectory across all markets
- Identify and unlock new revenue opportunities across:
- Creative campaigns
- Always-on content
- Product launches
- Strategic content partnerships
- Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity
- Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships
- Build clear commercial frameworks (pricing, packaging, margin discipline)
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OEM Client Leadership
- Own senior relationships with OEM marketing stakeholders across key accounts
- Position Moshi as a strategic creative partner, not a production vendor
- Lead:
- Brief development
- Creative solutioning
- Proposal creation
- Pitch presentations
- Translate OEM business objectives into effective creative and content strategies
- Ensure high levels of client satisfaction, retention and upsell
Pipeline Development & Business Development
- Build and manage a robust Moshi pipeline across all markets
- Work closely with Carwow commercial teams (UK, Germany, Spain) to:
- Identify opportunities within existing OEM partnerships
- Introduce Moshi into early-stage commercial conversations
- Lead proactive outreach and proposal development
- Convert:
- One-off campaigns → repeat engagements
- Repeat engagements → strategic retainers / partnerships
Operational Structure & Delivery Oversight
- Establish scalable delivery processes to support Moshi growth
- Improve:
- Resource planning and utilisation
- Project workflow and timelines
- Cross-market coordination
- Work closely with creative and production teams to:
- Ensure high-quality output
- Maintain delivery efficiency
- Protect margins
- Introduce clear reporting on project performance (delivery, profitability, client outcomes)
Team Leadership & Capability Building
- Lead and develop Moshi’s client services and delivery teams
- Define a clear operating structure aligned to growth ambitions
- Build capability across:
- Client servicing
- Commercial thinking
- Creative strategy
- Foster a high-performance culture focused on:
- Accountability
- Quality
- Commercial outcomes
Key Success Metrics
- Moshi revenue growth (YoY and vs target)
- Contribution to overall Carwow OEM revenue
- Pipeline value and conversion rates
- Client retention and expansion (share of wallet)
- Project profitability and margin improvement
- Delivery performance (on time, on budget, quality)
Skills & Experience
- Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
- Proven track record of driving revenue growth and managing senior client relationships
- Strong understanding of:
- Brand and performance marketing
- Content and creative production
- Automotive / OEM marketing (preferred)
- Experience building pipelines, leading pitches and converting strategic partnerships
- Strong commercial acumen with ability to balance creativity and profitability
- Experience working across multiple markets and cross-functional teams
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Personal Attributes
- Commercially driven and outcome-focused
- Credible at senior OEM stakeholder level
- Strategic thinker with hands-on execution capability
- Strong communicator and storyteller
- Able to operate in a fast-paced, scaling environment
- High ownership mentality with a bias for action
INTERVIEW PROCESS
- 30-minute virtual Introductory call with our Talent team
- 45-minute virtual Hiring Manager interview
- Take-home exercise, followed by a 1.5-hour onsite interview
- Virtual Values interview with key senior stakeholders
WHAT’S IN IT FOR YOU
- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- 'Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
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