WPP Media
Business Director, Planning

How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2853 - Business Director, Planning
EssenceMediacom
Role Summary and Impact
EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Objectives of the Role: Creating brilliant, creative, digitally driven, insight-led and accountable communications that deliver business growth for EssenceMediacom and lead the industry. Build a skilled, motivated and future proof team who want to develop their career in the industry.
It is an incredibly exciting time to join our digital-first business and you will be tackling key strategic challenges of digital and data integration, to power marketing communications that create competitive advantage.
The Business Director is the key role within the team and will be the client lead who can make this account their own. We are looking for candidates who are dynamic, passionate & brilliant at developing client relationships.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
This role will be part of a senior team working with the Managing Partner, Partners and Digital Directors. We will have a huge focus on innovation & digital excellence and this role will be a brilliant opportunity to develop the “wholebrain” approach that is central to the agency vision. The BD will also be part of the leadership team who meet weekly and work together as a collaborative team on cross-portfolio workstreams.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Our core values within our business unit are:
- All in – passionate about the industry, our clients and creating great work
- Action-orientated – our clients move fast and there can be multiple workstreams to juggle
- Decision making and a keen focus on delivery are essential
- Personal growth – we are motivated by growing ourselves and our teams
- Excellent leadership capability, both internally within the agency and with senior clients. Experience of leading large teams highly desired
- An analytical and inquisitive mindset and a passion for the industry
- A detailed understanding of communications planning with experience identifying the role for paid, owned, and earned media channels, and their contribution to business outcomes, both brand and performance
- Extensive digital experience, including working with in-house specialist teams
- Creative flair to enable campaign ideas to stand out and cut through a cluttered marketplace.
- Excellent communication skills, including leading cross agency teams and communicating effectively with multiple stakeholders
- Strong organisation skills, with the ability to manage a diverse workload and prioritise key work streams


Get help with your application
Your very own career expert that helps elevate your application to the next level.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location