Publicis Groupe UK
Business Director , Social and Influencer Strategy
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Business Director, Social & Influencer Strategy
Location: UK (Publicis Groupe) | Type: Full-time | Req. No.: [TBC]
Company Description
Influential UK is the next evolution in creator-led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes.
Our team operates within one of the world’s largest agency networks, combining agility, teamwork, and entrepreneurial spirit with the resources, reach, and capabilities of a global powerhouse. This allows us to build faster, think without limits, and set new industry standards.
Our mission: To influence culture, our teams must reflect it. We seek people who are obsessed with the intersection of social and creator culture, bringing a unique perspective to help us create award-winning work for world-leading brands like Mars, Coty, Disney, and Sky.
About the Role
We are hiring a Business Director, Social & Influencer Strategy to shape culture at scale for some of the world’s most recognised brands. This hands-on senior role requires you to blend strategy and execution—transforming global briefs into social and influencer-driven work that genuinely connects with audiences.
Your impact will span clarity-driven operating models, high-profile campaigns, and leadership across cross-functional teams. If you thrive on building efficiency while elevating strategic thinking, this role offers ownership, visibility, and measurable impact.
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Responsibilities
Your core responsibilities include but are not limited to:
- Setting global direction: Govern social and influencer strategy from brief to delivery and optimisation.
- Operational excellence: Design and embed clear, market-specific operating models for practical, scalable frameworks.
- Cross-functional leadership: Lead initiatives spanning strategy, creative, production, community, and activation teams.
- Insight-driven execution: Translate data and platform trends into high-performance strategies that deliver business outcomes.
- Campaign scoping: Oversee both always-on social activity and multimarket campaign planning.
- Collaborative governance: Strengthen cross-regional collaboration to streamline workflows while maintaining consistency.
- Talent development: Foster a culture of growth by mentoring team members and expanding their skill sets.
Requirements
Critical Skills & Experience
We’re looking for a strategic leader with the following profile:
- Global or regional programme management: Proven track record of leading complex campaigns within an agency environment.
- Holistic media/social understanding: A deep grasp of how social, influencer, and media ecosystems interact and drive impact.
- Data & insight engines: Strategic thinking grounded in research, metrics, and real-world campaign success.
- Stakeholder navigation: Confidence in engaging global C-suite and regional leadership across disciplines.
- Balanced execution: Ability to harmonise long-term enterprise goals with daily campaign necessities.
- Ambiguity management: Adaptability to identify structure where complexity thrives and reduce friction.
- Collaborative leadership: A cohesive, inspiring leadership style that empowers teams.
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Benefits
Starcom offers a comprehensive benefits package to support your career and well-being:
- Core benefits:
- Pension contributions
- Life Assurance
- Private Medical Cover
- Inclusive policies:
- Reflection Days (adjustable mental wellness days)
- Shared Parental Leave
- Further support:
- EAGs (Employee Action Groups) – View Publicis’ Inclusive Benefits here.
- Flexible working: Primarily office- or client site-based, four days per week.
Company Commitment
At Starcom, we are an equal opportunities employer. We welcome, encourage, and actively celebrate diversity, aspiring to hire individuals from all backgrounds without prejudice—covering race, ethnicity, disability, age, gender identity, sexual orientation, religious belief, or any protected characteristic.
Accessibility: We are committed to a fair recruitment process. If you have any access needs (e.g., related to disability, neurodivergence, or medical conditions), please inform us without hesitation. We will support you throughout to ensure the process accommodates your requirements.
Culture: Our collective philosophy is rooted in values:
- Listen with empathy
- Uplift each other
- Take responsibility
- Embrace change
We seek to create a culture where everyone feels seen, respected, and truly included.
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