TikTok
Business Intelligence Analyst, GBM
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Responsibilities
About the Team
Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.
About the Role
GBM Strategy & Operations exists to transform strategic ambition into operational reality. A core part of that is ensuring that every marketing initiative we run, across every hub sub-function and every region, is measured against what it actually delivers for the business, not just what it produced in activity terms.
This is the role that owns that capability. As the leading Analyst, Performance & Insights, you will be the connective layer between GBM's global and regional teams, the Business Analytics organisation, building the measurement governance, analytical infrastructure, and commercial intelligence that allows the business to track impact against our P0 priorities, with New Client Acquisition and Marketing ROI as the two primary lens.
This is an experienced, hands on, individual contributor role for someone who isn't afraid to get their hands dirty while owning the measurement backbone of a global marketing function, not just report against it. You will work at the intersection of data, commercial strategy, and cross-functional governance, and your output will directly inform executive decision-making and business planning. Examples of key outputs include adhoc executive-level analysis reports and QBRs.
Responsibilities
Measurement Governance & Infrastructure
- Own and operationalise GBM's measurement governance framework — the methodology, standards, and processes that define how marketing impact is tracked consistently across global hub teams and regional spokes
- Design, govern, and continuously improve the performance dashboards and reporting infrastructure used across global and regional S&O
- Set data governance standards and ensure data integrity and consistency across reporting sources
Commercial Intelligence & P0 Priority Tracking
- Lead the tracking and reporting of impact against GBM's P0 business priorities, with New Client Acquisition as the primary focus area
- Produce executive-level analysis and QBR reporting that connects marketing execution to business outcomes, translating data into clear commercial narratives for leadership
- Lead deep-dive root cause analysis when performance diverges from plan, and partner with regional teams to understand and act on those findings
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MarTech & Cross-Functional Partnership
- Serve as the primary S&O interface with MarTech and the MSO organisation on data infrastructure, measurement tooling, and how commercial intelligence flows between teams
- Partner with integrated marketing teams, including digital channels and events, on attribution and channel performance measurement, ensuring what is being tracked reflects real commercial impact
Regional Alignment
- Work closely with regional S&O leads to ensure a consistent measurement methodology is applied across all regions
- Working with multiple regional stakeholders within the broader marketing team and business analytics team across different timezones and cultures
Qualifications
Minimum Qualification(s)
- Minimum 5+ years of experience in advanced analytics, business intelligence, or performance insights role
- Proven ability to translate complex data into executive-ready narratives, comfortable presenting to and influencing leadership
- Strong understanding of marketing ecosystems and how data flows between marketing, sales, and commercial operations, including familiarity with business analytics teams or equivalent commercial operations environments
- Strong SQL skills, with the ability to independently explore, transform, and validate data. Proficiency in Python for advanced analysis. Experience with A/B testing and experimental design.
- Proficiency in building visualizations and reports using tools like Looker, Tableau, or similar.
- Commercially oriented, you think about marketing in terms of outcomes, not just outputs
Preferred Qualification(s)
- Experience in a marketing, media, or platform business
- Highly organised and detail-oriented, you can manage multiple workstreams and deadlines without dropping the ball
- Clear written and verbal communicator, able to present findings in a way that is easy to understand and act on
- A bias toward simplification and action, not just strategising but being able to follow through with building systems and frameworks that make things clearer, not more complex
- Genuine curiosity about business to business marketing and GTM impact
- Exposure to or interest in B2B marketing environments or commercial go-to-market models
- Familiarity with OKR frameworks, planning cycles or reporting processes
- Some exposure to media attribution or marketing performance measurement, even at an introductory level
- Experience or interest in working across multiple markets or cultures
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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