Dignity Group
Business Manager
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Position: Business Manager
Location: Ginns & Gutteridge Funeral Directors, Leicester
Job Type: Full-Time, Permanent
Salary: £40,000 - £45,000 per annum
Are you a commercially minded and people-focused leader looking to make a real difference? We’re looking for a dynamic and driven Business Manager to oversee the operations and performance of our funeral branches within the Ginns & Gutteridge brand.
As a key figure within our team, you’ll be responsible for delivering outstanding care to families, developing high-performing teams, and driving revenue growth, all while upholding the exceptional standards that define our reputation.
Why This Role Matters
At Dignity, we believe every farewell deserves compassion, professionalism, and care. As a Business Leader, you’ll ensure that each branch within your brand not only meets these standards but also thrives commercially, operationally, and within the community it serves.
The Role
This is a rewarding and multifaceted leadership position that combines business acumen with empathy and service. You’ll take ownership of operations, people, client satisfaction, and local marketing initiatives, helping your brand succeed as a trusted presence in the community.
Key Responsibilities:
- Lead and manage day-to-day operations across multiple branches.
- Drive revenue growth through effective service offerings and client engagement.
- Deliver excellent service and respectful care for clients and the deceased.
- Uphold all industry, regulatory, and company standards.
- Develop and execute marketing plans to grow brand presence locally.
- Foster relationships within the local community through outreach and events.
- Manage financial performance and cost control to ensure long-term sustainability.
- Recruit, train, coach, and support your team to deliver consistently high performance.
- Ensure compliance with FCA standards for all funeral planning activity.
About You
We’re looking for someone who:
- Has proven experience in leading high-performing teams.
- Brings strong commercial, financial, and operational acumen.
- Is empathetic, service-oriented, and committed to excellent client outcomes.
- Has knowledge of marketing principles, including digital and community engagement.
- Enjoys analysing data and making insight-driven decisions.
- Is confident working independently and thrives on delivering results.
- Has excellent communication, planning, and problem-solving skills.
- Is digitally savvy and comfortable using Microsoft Office and scheduling tools.
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Desirable experience:
- Background in multi-site or regional management.
- Understanding of funeral or service-based industries.
- Competence with financial and performance reporting tools.
Leading from the front with the support and benefits to succeed
This role offers a strong blend of reward, flexibility and support to help you lead effectively across your teams and region. In return, you’ll benefit from a package designed to support you in leading from the front, staying resilient in a fast-paced environment and continuing to progress within a national organisation.
- Time to recharge - 25 days’ annual leave plus bank holidays, giving you the headspace to reset and maintain balance.
- Supporting you on the move - £4,500 car allowance (role dependent) to support travel across your locations.
- Rewarding performance - Opportunity to earn up to 10% annual bonus, reflecting your impact on operational delivery and results.
- Healthcare when it matters - Private medical cover for you, providing reassurance and quicker access to treatment.
- Planning for your future - 4% matched pension contribution to help you build long-term financial security.
- Peace of mind - Life assurance cover at 2x your salary to support your loved ones.
- Everyday savings and perks - Access to MyStaffShop, our employee rewards platform, offering savings across high street and online retailers.
- Support when you need it - 24/7 Employee Assistance Programme, occupational health services and confidential counselling.
- Progressing your career - Clear development and progression pathways within a national, multi-site organisation.
- Making work easier - Free on-site parking available at most of our locations.
What are the next steps?
If this sounds like the right role for you and you’re ready to bring care and professionalism to an essential service, simply click the ‘apply’ button. A member of our Talent Acquisition Team will be in touch to guide you through the next steps.
Why Dignity
Dignity exists to help every family in Britain navigate the hardest moments of life with simplicity, dignity, kindness and exceptional care. We are not simply improving an existing business; we are reshaping and building a modern, end-to-end platform that supports families through every stage of need: wills, funeral plans, funerals, probate, cremations, burials, and memorialisation. We are moving from transactional interactions to trusted, lifelong relationships, using data, technology, service design and brilliant people to create a simpler, more human experience at scale.
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We are at a defining moment in our history. A strategic reset, stronger foundations, and new leadership have created real momentum and with it, the opportunity not just to transform Dignity, but to set a new standard for the whole sector. The funeral industry has historically moved slowly. We are changing that. This is a business with the scale to matter, the ambition to lead, and the courage to challenge how things have always been done. The direction is set. The platform is being built.
We move with pace and intent, and we’re building a team that reflects that. People here are given real responsibility early on, work closely with colleagues across the business, and see the impact of their work. If you want to grow quickly, be part of something genuinely meaningful, and work with people who take their craft seriously, this is a compelling place to build a career.
If you want to do work that is both professionally stretching and genuinely purposeful, at a business that is moving with pace and intent, this is a compelling place to be.
FCA Statement
Dignity is part of a group that includes FCA-regulated activities, and some roles may be subject to relevant training, screening, conduct, and regulatory requirements. This will be confirmed as part of the recruitment process.
Equality, Diversity and Inclusion Statement
We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know.
Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
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