itsu
Business Manager [Europe]
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The Ideal Candidate
- A candidate with experience, 3+ years’ experience in FMCG, in international sales through distributors or direct to market
- Experience in DACH or Nordics markets is highly desirable
- Experience managing distributors and/or direct to retailers
- Exposure to field sales strategy
- Business fluent in German strongly desirable
- Comfortable travelling regularly across the region
- Comfortable in a fast-paced, high-growth environment.
- Commercially astute with excellent negotiation skills and P&L management
- Detail-oriented and collaborative, with confidence and communication skills to work with various stakeholders in the business.
- A flexible, can-do attitude with the willingness to work closely with others within a small team, a real self-starter
- A true entrepreneur with a passion for food and a true brand ambassador
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as, frozen gyoza, soup dumplings & bao, rice’noodles, and our world food range to name a few…
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Buoyed by the success in the UK, itsu [grocery] International have expanded into several European markets, winning some major listings in key retailers. With more ground-breaking products in the pipeline and expanding into new and exciting categories (and markets), this is just the beginning.
- Nominated for exporter of the year 2026.
- 60% growth expected this year
- Double digit head count growth
- 'Best introduction in 2025' for our chicken soup'dumplings by Levensmiddelenkrant
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. Non-anonymised CVs may not be reviewed.
Scope Of The Role
itsu [grocery] is looking for a European Business Manager (DACH) to take ownership of our Central Europe business and join our fast-growing international team.
This role will lead our existing German business while launching and scaling Austria and Switzerland. You’ll own the P&L, shape the strategy, and play a key role in delivering our next phase of European growth.
This is a great opportunity for someone with FMCG account or distributor management experience who is ready to step up into broader ownership and build markets with a high-growth brand.
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- Establish and develop two new markets in Switzerland and Austria, ensuring the strategy for each region is delivered alongside the creation of a multi-year plan
- Manage our current distributor in Germany with the key roles of
- Manage our German distributor, building a strong, performance-driven partnership
- Lead commercial negotiations, including pricing and promotional strategy
- Unlock new distribution while accelerating growth in existing listings
- Work closely with supply chain and demand planning teams to ensure strong in-market performance [OTIF, launches, availability]
- Partner with marketing to build impactful activation plans [media, POS, field sales incentives]
- Provide regular performance updates to senior stakeholders [North Europe Sales Controller & senior management]
- Ability to be quickly react to issues faced and comes to the table with logical solutions, a problem-solving mindset
What We Offer
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- Salary sacrifice cycle and electric vehicle schemes
- A sizeable training budget to support your ongoing development
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