Business Product Manager – Partner Web & CMS

Role purpose Own the direction, prioritisation, and outcomes for a partner‑facing web proposition, operating within a performance‑based commercial model. You are responsible for bringing together partner needs, user experience, commercial drivers, and technical constraints into a coherent product shape — and for continuously evolving that shape through delivery, learning, and iteration. The focus is on delivering a high‑quality partner experience while ensuring solutions are repeatable and sustainable, strengthening CMS and platform capabilities through real‑world use rather than one‑off or fragile builds. Key responsibilities End‑to‑end product ownership Own the partner web product end‑to‑end, from discovery through delivery and optimisation Define and maintain a clear product direction and prioritised roadmap aligned to partner outcomes Balance partner requirements, user impact, business value, delivery feasibility, and long‑term sustainability Shaping CMS and platform usage Shape how CMS and platform capabilities are used to support partner needs, including content models, workflows, roles and permissions, and publishing governance Ensure clear separation between partner‑specific configuration and reusable core capability Work closely with Capability Owners and Engineering teams to identify where partner delivery exposes gaps, constraints, or improvement opportunities in existing capabilities Delivery enablement & product shaping Work closely with engineering teams, delivery Product Owners, and design to shape problems, define outcomes, and prioritise work Stay actively involved throughout delivery, refining scope and making trade‑offs as learning and constraints emerge Provide clear product intent and direction without owning every ticket or backlog item Stakeholder & partner leadership Act as a credible senior interface with partner stakeholders on priorities, progress, risks, and trade‑offs Align internal teams across capability, engineering, and commercial stakeholders around shared outcomes Performance & optimisation Define and track success metrics for the partner web proposition Use data and insight to guide prioritisation, iteration, and performance improvements over time Decision‑making authority Owns product‑level prioritisation and sequencing, and provides a strong, informed steer on trade‑offs affecting partner outcomes, delivery pace, and long‑term sustainability Makes clear recommendations to the Business Line Owner on initiatives that materially affect performance, scope, or delivery approach Acts as the primary escalation point for cross‑team conflicts relating to scope, prioritisation, or product direction, ensuring decisions are surfaced with clear options and implications Success measures A clear, coherent partner web product delivering measurable performance outcomes High‑quality partner experiences delivered without reliance on bespoke or fragile solutions CMS and platform capabilities strengthened through partner delivery, not weakened Clear differentiation maintained between partner‑specific configuration and reusable capability Strong cross‑functional alignment and predictable progress against agreed priorities Skills & experience Significant experience owning outcomes in a B2B product‑led role Proven ability to work hands‑on with delivery teams to shape problems, priorities, and trade‑offs Experience with CMS‑driven products, platform‑based web propositions, or configurable / white‑label style offerings Strong product judgement and curiosity: comfortable exploring user, partner, and market needs where the solution is not already defined Able to translate insight into practical product decisions rather than theoretical strategy Confident operating with external partners and senior internal stakeholders Commercially minded, with experience defining and using KPIs to guide decisions FairPlay Sports Media is a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people. FairPlay Sports Media currently comprises of three brands (Oddschecker, WhoScored, SuperScommesse) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.