THE COCKTAIL
Business Transformation Manager (Salesforce)

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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
This is the challenge
Shape growth. Build relevance. Drive impact.
We’re looking for a senior, consultative commercial leader with deep Salesforce experience to accelerate and scale our Salesforce-related growth in the UK. This is a high-impact role focused on shaping demand, strengthening our position in the Salesforce ecosystem and driving complex, high-value opportunities.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
This is not a traditional software sales role. It’s for someone with a consulting mindset who understands large-scale transformation, can navigate complex client environments and feels comfortable operating between clients, Salesforce teams and global delivery organisations.
You’ll play a visible role in expanding our Salesforce footprint—contributing both to near-term opportunities and longer-term growth strategy.
What You’ll Be Doing
- Leading the development and growth of Salesforce-related opportunities in the UK market
- Building strong, trusted relationships with Salesforce Account Executives, RVPs and Industry Leads
- Originating and shaping opportunities through thought leadership, points of view and content-led conversations
- Engaging senior client stakeholders in strategic discussions around customer experience, data, AI and operating model transformation
- Contributing to account strategies across a focused set of priority clients
- Working closely with global and nearshore delivery teams to shape compelling, scalable propositions
- Acting as a visible and credible Salesforce specialist, both externally in the UK market and internally
What We Want From You
- 10–15+ years’ experience in consulting, advisory or transformation-led commercial roles
- Background equivalent to Senior Manager or early Managing Director level in a leading consulting or systems integration firm (e.g. Accenture, Deloitte, McKinsey Digital)
- Strong understanding of Salesforce-enabled transformation (Core CRM, Marketing, Data, AI)
- Proven ability to sell and shape complex, multi-cloud transformation programmes
- Trusted advisor profile with senior client stakeholders and Salesforce teams
- Commercially minded, results-oriented and comfortable taking ownership
- Naturally consultative: you lead with insight, not product
- Content-led and narrative-driven, using points of view and use cases to open doors
- Relational and collaborative, able to build trust across clients, partners and internal teams


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Are you in?
If you meet the requirements and see yourself working in an innovative environment, we want to meet you! 🚀
Are you ready to transform the way we work?
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer
and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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