Buyer

We are a passionate, innovative and ambitious brand on a mission to empower women through the power of fitness. Based in the UK, we are dedicated to providing premium, yet affordable activewear that encompasses our ‘Together we thrive’ ethos.

We’re constantly on the lookout for new people who are equally ambitious, share our core values and consider themselves the best in their field. If this sounds like you and you’ve got what it takes to help push AYBL to the next level, this could be the place for you. The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking. As we grow, you’ll grow too. Job Role AYBL are looking for an exceptionally talented Buyer to be responsible for leading the end-to-end buying process across both Men’s and Womenswear. This person will ensure that product ranges are commercially viable, on-trend, and aligned with brand identity and business objectives. The Buyer will partner with Design and Merch to build strong supplier relationships, drive margin, manage critical path and analyse trading performance to create profitable, customer-focused ranges. Key Responsibilities Range Planning & Development Lead range planning in line with brand strategy, market trends, and customer insights. Source, select, and develop products that maximise sales, profitability, and market competitiveness Responsible for all product and packaging approvals through all stages of critical path to a high standard. Ensure the balance of core, fashion, and seasonal pieces across categories. Supplier Management & Negotiation Build and maintain strong relationships with existing and new suppliers globally. Negotiate cost prices & MOQs to maximise margin. Work with our Sourcing team to ensure suppliers comply with ethical, legal, and sustainability standards. Commercial & Financial Accountability Understand departmental OTB and ensure adherence to budgets. Work with merchandising team to monitor category sales, stock levels, and profitability. Make data-driven decisions to optimise performance. Market & Trend Analysis Stay up to date with fashion trends, competitor activity, and consumer behaviour. Use trend forecasting, trade shows, and market research to identify new opportunities. Provide creative input to influence product direction. Collaboration Collaborate with Design, Merchandising, Marketing, Sourcing & Tech to deliver cohesive collections in line with the critical path and planning cycle Person Specification Essential Skills & Experience: 5+ years of buying experience in the fashion/clothing industry Strong supplier base and knowledge of global sourcing regions. Proven track record of delivering profitable ranges within tight deadlines. Excellent negotiation, communication, and influencing skills. Highly analytical with strong commercial acumen. Proficient in range planning, margin management, and budget control. Understanding of garment construction, fabrics, and production processes. Strong IT skills, including Excel and buying/planning systems (e.g., PLM, ERP). Key Competencies: Commercial awareness and customer focus Strategic thinking and problem-solving People management Creativity and trend awareness Resilience and ability to perform under pressure Strong organisational and time management skills Perks: 💰 Discretionary yearly bonus 🏖️ 25 days holiday + Bank Holidays + your birthday off 🏠 Flexible working 💻 35 working hours per week with 1 hour lunch break 🛍️ 50% staff discount across AYBL Group 🍸 Social events 💸 Pension scheme 🚗 Free on-site parking 🏋️ Free gym membership 💳 £100 gift card upon joining 💚Employee wellbeing support Location: Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes. Not forgetting Arrow Valley Lake which is a stone’s throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.