Mondelēz International
Cadbury Social Media and Website Manager (24 months FTC)
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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Brand: Cadbury
Location: London, UK (Hybrid)
Region: UK & Ireland
Reporting to: Head of Digital Marketing, UK & Ireland
Direct Reports Responsibility: No
Contract Type: Permanent, Full-Time
About Cadbury
Cadbury is one of the world's most loved confectionery brands, with a rich heritage spanning over 200 years. As part of Mondelēz International, we bring joy to millions of consumers across the UK and Ireland through iconic products including Dairy Milk, Roses, Heroes, Crème Egg, and many more. Our digital presence is central to how we connect with our passionate community of fans.
The Role
We are looking for a creative, data-driven, and passionate Social Media and Website Manager to lead Cadbury's digital presence across the UK and Ireland. You will be responsible for developing and executing a best-in-class social media strategy and managing the Cadbury UK & Ireland website, ensuring a seamless and engaging consumer experience across all digital touchpoints. This is a fantastic opportunity to be the voice of one of the UK's most iconic brands and make a real impact on how millions of consumers engage with Cadbury online.
Key Responsibilities
Social Media Management
- Own and execute Cadbury's social media strategy across all key platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube, Pinterest) for the UK & Ireland market
- Plan, create, and publish compelling, on-brand content that drives engagement, brand love, and community growth
- Manage the social media content budget and calendar, ensuring alignment with seasonal campaigns, product launches, and key cultural moments
- Monitor, respond to, and engage with the Cadbury community, fostering meaningful two-way conversations
- Collaborate with creative agencies, influencers, and content creators to develop high-quality assets
- Utilise local and global tools to review, assess and approve influencer plans across Cadbury brands and campaigns
- Collaborate with Consumer Experience team and media agency on paid social strategy to amplify key campaigns
- Stay ahead of emerging social media trends, platform updates, and best practices
Website Management
- Own and manage the Cadbury UK & Ireland website strategy and budget (cadbury.co.uk), ensuring content is accurate, up to date, and optimised for user experience
- Work with the digital development team and agencies to plan and implement website improvements, new features, and seasonal updates
- Manage the content management system (CMS) to publish and update product pages, campaign landing pages, recipes, and editorial content
- Monitor website performance using analytics tools (e.g. Google Analytics, Adobe Analytics) and provide regular reporting with actionable insights
- Ensure SEO best practices are applied across all website content to drive organic traffic growth
- Oversee the website's accessibility standards and compliance with relevant regulations
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Analytics & Reporting
- Track, analyse, and report on social media and website KPIs, including reach, engagement, traffic, and conversion metrics
- Use data and consumer insights to continuously optimise content strategy and digital performance
- Present monthly performance reports to key stakeholders, with clear recommendations for improvement
Cross-Functional Collaboration
- Work closely with the wider Cadbury marketing team and global digital teams to ensure consistency and alignment
- Partner with the eCommerce team to support digital shelf and direct-to-consumer initiatives
- Brief and manage external agencies and freelancers as required
About You
Essential Skills & Experience
- 3–5 years of experience in social media management and/or digital marketing, ideally within an FMCG, retail, or consumer brand environment
- Proven track record of growing and engaging social media audiences across multiple platforms
- Strong copywriting skills with the ability to adapt tone of voice for different platforms and audiences
- Experience managing a brand website and familiarity with CMS tools beneficial
- Proficiency in social media management tools (e.g. Sprinklr, Brandwatch, Sprout Social)
- Strong analytical skills with experience using Google Analytics or similar tools
- Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously
- A genuine passion for digital trends, social media, and consumer culture
Desirable Skills & Experience
- Experience working with or managing influencer partnerships
- Knowledge of SEO principles and best practices
- Experience with paid social media advertising
- Familiarity with the confectionery, food, or FMCG sector
Personal Attributes
- Creative thinker with a strong eye for compelling content
- Proactive, self-starter who thrives in a fast-paced environment
- Collaborative team player with strong stakeholder management skills
- Consumer-first mindset with a passion for building brand love
- Enthusiastic about the Cadbury brand and its heritage
What We Offer
- Competitive salary and annual bonus scheme
- Hybrid working (3 days in office, 2 days remote)
- 25 days annual leave plus bank holidays
- Pension scheme with employer contributions
- Private healthcare and wellbeing benefits
- Product allowance (yes, that means chocolate!)
- Access to Mondelēz International's global learning and development programmes
- A vibrant, inclusive, and collaborative workplace culture
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How to Apply
Please submit your CV and a cover letter outlining your experience and why you'd love to be the voice of Cadbury online. We'd also love to see examples of social media or digital campaigns you've worked on.
Relocation Support Available? No
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
If you require support to complete your application or during the interview process, please contact the recruiter.
Job Type: Temporary (Fixed Term)
Brand & Portfolio Management Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum.
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values.
We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity!
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