Corston Architectural Detail
Campaign Creative Strategy and Delivery Manager
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Campaign Creative Strategy and Delivery Manager
Department: Marketing
Location: Kingsway UK
Description
As our Creative Strategy and Delivery Manager, you will be the linchpin between creative ideation and execution in the marketing team. You will work closely with the Marketing Director, Senior Brand and Creative Manager, Senior Marketing Manager, Senior PR and Events Manager, and Marketing Analyst to strategise creative campaigns ideas, and then working across the marketing department to ensure that creative output is visually sophisticated and on-brand, while also driving performance optimisation at every level to ensure our campaigns achieve strong commercial results.
You will translate big campaign ideas into compelling creative outputs, ensuring assets are delivered on time, on budget, and to the highest standards. This role combines creative strategy and production management, guiding the conception of innovative campaign concepts and overseeing their delivery across all channels into our target markets.
This is a unique opportunity for a dynamic creative leader who loves the journey from idea to flawless campaign delivery, ensuring marketing is both beautifully crafted and commercially effective. We welcome candidates who combine creative inspiration with operational rigour, and who are excited to elevate our brand’s creative output to new heights.
Key Responsibilities
- Creative Concept & Campaign Ideation: Support brainstorming and concept development for integrated marketing campaigns. Develop innovative campaign ideas and visual narratives that align with brand strategy and resonate with target audiences.
- Creative Quality Control: Review and refine creative work at key milestones to ensure consistency with brand guidelines and creative direction set by the Senior Brand & Creative Manager. Ensuring a premium look and feel, and an uncompromising level of quality before final sign-off.
- Brand Innovation: Push creative boundaries while respecting brand values, ensuring campaigns feel fresh, modern, and on par with our luxury positioning to achieve our performance targets.
- Cross-Functional Collaboration: Partner closely with the creative services team and marketing channel owners (e.g., performance marketing, CRM, content, e-commerce) to ensure creative ideas are delivered to the high standard that we expect of our brand in order to achieve campaign objectives.
- Operational Delivery: Support Senior Brand & Creative Manager to streamline creative workflows from brief to delivery. Implement best practices for briefing, content execution, asset management, and feedback loops to improve efficiency and clarity in the creative development process, owning the delivery of content creation for our hero campaigns.
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Skills, Knowledge and Expertise
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- Creative Leadership: Proven experience in creative roles, developing creative strategies for marketing campaigns from concept to execution. Able to inspire and guide creative contributors to produce exceptional work.
- Conceptual & Strategic Thinking: Exceptional ability to generate and develop innovative campaign concepts that marry brand storytelling with commercial goals. Adept at visualising the “big idea” and translating it into multi-channel deliverables.
- Production & Project Management: Hands-on experience managing creative production, with strong organisational skills to juggle multiple projects, timelines and budgets. Comfortable coordinating shoots, design production, and working with external vendors or creatives to ensure timely delivery of assets.
- Brand & Design Sensibility: Keen eye for visual detail, design quality, and copy craft. Deep understanding of brand aesthetics and design principles to ensure all output is on-brand, premium, and polished.
- Performance Awareness: Familiarity with data-driven marketing, understanding how creative impacts performance metrics (e.g., CTR, conversions) and experience using insights from testing or analytics to refine creative direction.
- Collaboration & Communication: Excellent communicator with the ability to present creative ideas to stakeholders, incorporate feedback, and bring people with them on the delivery journey. Experience working cross-functionally in a marketing or creative environment, building strong relationships with colleagues in marketing, product, and external agencies.
- Trend & Tech Savvy: Up-to-date with current trends in design, digital marketing, and creative technology. Eagerness to experiment with new formats and channels while maintaining focus on business objectives.
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