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Campaign Manager
Campaign Manager
Location: London (Southbank) Working Model: Hybrid
About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
About the Opportunity
As a Campaign Manager, you will play a pivotal role in the success of our influencer and social marketing campaigns. You will be responsible for managing the end-to-end execution of campaigns, from conceptualisation to delivery, ensuring that each project meets its objectives and delivers exceptional results for our clients.
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Key Responsibilities
- Develop influencer marketing strategies and campaign plans tailored to client objectives.
- Identify and select suitable influencers, considering brand alignment and audience reach.
- Cultivate and maintain strong relationships with a diverse network of influencers.
- Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
- Provide influencers with clear guidelines and creative briefs for campaign content.
- Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
- Coordinate content approvals with clients and ensure all necessary revisions are made.
- Create and manage project timelines, ensuring all campaign milestones are met.
- Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
- Monitor campaign performance and make data-driven recommendations for optimisation.
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Role Requirements
- Minimum of 3 years of relevant experience planning and executing influencer campaigns.
- Demonstrated experience delegating and prioritising an ever-changing workload.
- Competent writing and communication skills.
- Ability to work effectively and calmly under pressure.
- Understanding of influencer marketing and social metrics (impressions, reach, engagement).
Company Culture and Benefits
Perks and Allowances
- Regular social events and ongoing clubs
- MacBook laptop provided to work from
- Flexi-hours
- Remote/Hybrid Working
- £200 grant to make your working-from-home setup comfortable once probation is passed
- Health and wellbeing allowance after probation
- Health Insurance after probation
- Life Insurance Policy
- 25 days holiday plus bank holidays, increasing to 30 days based on length of service
- Birthday and Work Anniversary Days Off
- Length of Service Gifts
In-Office Benefits and More
- Beauty treatments & yoga
- Flexible Bank Holidays
- Volunteering Days
- Free Flu Jabs
- Plus many more!
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