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Campaign Manager | Customer Events, Webinars & Multi-Channel Campaigns | PE-Backed Data & Analytics Business
Day rate: £250/day (outside IR35)
Location: London, hybrid (3 days in office near Fleet Street)
Contract length: 3 months initially, possible extension
This is a subscription-led data and analytics business serving global commodity markets, backed by private equity and moving through a period of real change. The commercial marketing team sits at the centre of that, working hand in hand with product and sales out of London, and right now it needs cover fast.
A key campaigns lead is moving on and the team needs someone who can keep things moving from day one. You'd be stepping into a campaign manager seat within commercial marketing, reporting into a marketing lead who has spent the past two years reshaping the function away from traditional demand gen towards a broader, audience-led campaigns remit.
The core of this role is two things. First, customer-led events and webinars: you'll help shape and drive the event and webinar programme, working with editorial and subject matter experts to build content that lands with the right audiences, manage the pre and post-event comms, and make sure every session converts into pipeline. The ops team handles logistics, so this is about strategy, audience and follow-through, not conference planning. Second, the full marketing mix: you'll run reactive, multi-channel campaigns across email, social and paid, segmenting and targeting the right audiences, owning the calendar, and reporting on what's working. These two things sit at the heart of everything you'd do here.
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What They're Looking For:
- Hands-on experience driving customer-led events and webinar programmes, from audience strategy and speaker coordination through to pre and post-event campaign delivery
- Proven multi-channel campaign delivery across the marketing mix: email, social and paid, with a clear understanding of how to segment, target and convert different audiences
- Comfortable working directly with senior subject matter experts and editorial teams to turn their expertise into campaign content
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What You'll Work With:
- Marketo
- Customer-led and market-driven brand engagement events and webinar programmes
- Cross-functional collaboration with creative, digital, channel and product marketing leads
- Content team partnership on thought leadership and campaign programmes
Nice to Haves:
- Background in commodity, data or subscription-based B2B businesses
- Familiarity with market intelligence or information services commercial models
- Additional paid campaign platform experience beyond Marketo
Why Join / Projects:
- You'd be walking into a live, heavy portfolio with real autonomy from week one, and a marketing lead who's genuinely hands-on and willing to support.
- The function is still being shaped, so there's scope to influence how campaigns, events and webinars work here beyond the initial three months, particularly if the business decides to keep more of this work London-based rather than shift further headcount to Bulgaria.
- This one's urgent, so if you can start quickly, get in touch and I'll talk you through it.
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