Tradedoubler
Campaign Manager – Drive App Growth Performance App Growth
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Metapic
Role overview App Growth | User Acquisition | Client Management| Publisher Management Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London Hybrid | Mid–Senior Level
We are not hiring a campaign executor. We are hiring a performance driver.
Appiness is an AI-powered App Growth Partner turning app users into shoppers. We deliver incremental, accountable post-install growth. Not cheap installs. Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem. This role is for someone who understands user acquisition — and knows how to make it profitable.
Main Responsibilities Your Mission
Manage and scale high-performance UA campaigns that:
Drive profitable user growth (CPI / CPA targets) Allocate budgets intelligently across publishers and traffic sources Continuously optimise towards incrementality and quality Maximise ROAS and post-install performance
You own performance. Fully.
What You Will Do Own Campaign Performance Manage brand budgets across multiple publishers and traffic sources Optimise campaigns daily based on CPI / CPA / post-install KPIs Shift budgets aggressively towards top-performing sources Identify and scale winning channels Cut underperforming spend fast No “set and forget.” No tolerance for inefficient spend.
Work Directly with Supply Build strong relationships with publishers and traffic partners Negotiate placements, volumes, and pricing Push partners for performance improvements Test new traffic sources continuously Unlock scale where others can’t
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Drive Data-Led Optimisation Analyse performance deeply (cohorts, LTV, retention, events) Work with MMP data (Adjust / AppsFlyer or similar) Understand attribution, incrementality, and post-install signals Translate data into clear optimisation actions Iterate fast
Act as a Growth Partner to Clients Understand client goals and business models Align campaign strategy with growth objectives Provide clear performance insights and recommendations Be accountable for results — not just delivery
How Success Is Measured Hitting and beating CPI / CPA targets Strong post-install performance (LTV / ROAS) Efficient budget allocation across sources Scalable campaign growth Clear, consistent performance improvement We care about performance. We care about profitability. We do not care about vanity metrics.ü Drive profitable user growth (CPI / CPA targets) ü Allocate budgets intelligently across publishers and traffic sources ü Continuously optimise towards incrementality and quality ü Maximise ROAS and post-install performance You own performance. Fully.
Your profile Who You Are ü5+ years in mobile app user acquisition üExperience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar) üStrong understanding of the mobile growth ecosystem üHands-on experience managing publisher / traffic source relationships üDeep performance mindset (CPI / CPA / ROAS driven) üHighly analytical and commercially sharp üProactive and ownership-driven
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You are not reactive. Youare not waiting for instructions. You are not afraid to make decisions. You like pressure. Not For Junior campaign managers Pure account managers Brand marketers without performance experience General digital marketing profiles Anyone without deep app UA knowledge
Why us? Why This Role Matters Campaign performance is at the core of Appiness. Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market This is not a maintenance role. It is ownership of performance. If you are someone who knows how to drive app growth — and wants real impact — we should talk. As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.
Company Description Tradedoubler, established in Stockholm in 1999, is Europe's no. 1 Partner Marketing network. We provide Partner Marketing and Tech Solutions across 90+ countries, fostering partnerships between Brands and Publishers. Our platform offers various programs like Partner Programs, Influencer Programs, SaaS Partner Marketing, Lead Generation, and App Marketing. appiness.net | tradedoubler.com
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location