RUNE
Campaign Manager (Indie Games)
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Role Overview
The Campaign Manager will be joining RUNE's small but growing team to deliver impactful, data-driven marketing campaigns for indie game developers and publishers.
This role involves managing multiple indie game client accounts, crafting innovative marketing strategies, day-to-day delivery and execution of campaigns that drive wishlists, sales, and revenue for indie games.
Reporting to the Marketing Director, the Campaign Manager will lead the planning and execution of multi-channel campaigns, acting as the primary point of contact for clients. The role requires a deep understanding & enthusiasm for the indie game industry, a passion for creative marketing, and a commitment to delivering measurable, transparent results for indie devs.
This position is ideal for a marketing professional with a minimum of 2-3 years of experience in games marketing, who thrives in a data-focused, collaborative setting and is eager to make a meaningful impact in the indie game space.
Key Details
- Salary Range: £30,000 - £36,000 per annum
- Hours: 37.5 hours per week, with flexible working (core hours: Monday-Friday, 11 AM-4 PM).
- Location: UK, remote.
- Annual Leave: 33 days total of annual leave. All bank holidays (and a 10-day company-wide break between Christmas and New Year) plus 25 days to use whenever you want.
This is a full-time, UK-based remote position. Our core hours are from 11AM - 5PM - you’re free to work the rest of your hours whenever you choose! Earlier, later: we don’t mind. You’ll be joining a small but growing team dedicated to giving indie devs the marketing they deserve.
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Key Responsibilities
Marketing Strategy & Campaign Management
- Develop and execute data-driven, multi-channel marketing strategies tailored to indie game clients.
- Provide expert consultancy to clients, utilising your understanding and knowledge of marketing and game platforms like Steam.
- Deliver key campaign assets, including strategy documents, press releases, market research, store page copy, reports, and creative briefs.
- Lead the marketing vision and strategy for your portfolio, delegating specialist creative production tasks as needed.
Project Management
- Independently manage your portfolio of clients with regular check-in and consultation from the Marketing Director, ensuring timely delivery and exceptional expert advice.
- Produce project reports and weekly strategy consultations with your portfolio of clients.
- Commission and oversee work from freelancers and third-party providers.
Client Management
- Serve as the primary point of contact for your portfolio of clients, addressing day-to-day inquiries and minor escalations.
- Build and maintain strong client relationships, ensuring satisfaction and balancing client and company needs.
Campaign Delivery and Execution
- Execution on deliverables including market research, strategy reports, copywriting, consultation, advertising campaigns, press releases and client briefs.
- Deliver high-quality PR and influencer marketing campaigns, maintaining relationships with journalists and creators.
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Writing and Knowledge Sharing
- Occasionally write blog posts in line with RUNE's commitment to aiding indie developers with marketing.
- Keep abreast of developments, trends, and market data within the games industry - as well as marketing platform changes on Steam, Epic Games Store, and console store fronts.
Experience & Skills
- Minimum 2-3 years’ experience in a marketing role, ideally in the video game industry
- Experience developing marketing strategies and plans
- Strong knowledge of indie game marketing, including trends, platforms, and genres
- Exceptional written communication skills (reports, persuasive copy, advertising copy)
- Excellent commitment to quality and attention to detail
- Ability to manage multiple projects and deadlines effectively
- Knowledge of digital advertising platforms (Reddit & Meta Ads critical)
- Familiarity with influencer marketing best-practices (YouTube, TikTok, Twitch)
- Experience with data - via market research and/or advertising platforms - is a big plus
How To Apply
Please send your CV and a quick intro to jobopenings@petrifyingwell.com with the subject: “Application: Campaign Manager - [Your Name]”.
About RUNE
RUNE is a data-driven marketing agency providing full-service marketing for a portfolio of indie & AA partners. We believe in transparency, quality above all, and providing indie devs with exceptional marketing.
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