Kainos
Campaign Operations Senior Marketing Associate
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Senior Campaign Operations Executive – Join Kainos & Shape the Future
At Kainos, we’re innovators, collaborators, and problem solvers, driven by a shared mission to create real impact. Whether transforming digital services, delivering Workday solutions, or pushing technological boundaries, we do it together.
We foster a people-first culture where ideas are valued, growth is supported, and contributions make a difference. Join a diverse, ambitious team that thrives on creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
About the Role
Our vision is to build a world-class business development and marketing capability at Kainos, powered by a diverse team of highly talented, motivated professionals working collaboratively and innovatively.
We operate in an open, supportive environment, enabling colleagues to share knowledge, learn from one another, and advance in their careers. By adhering to industry-leading standards, we create sustainable and predictable sales pipelines for our market-leading offerings.
Main Purpose & Responsibilities
As a Senior Campaign Operations Executive at Kainos, you’ll be the hands-on builder of our campaign engine, translating campaign briefs into well-built, measured Marketo programmes that launch on time, on brief, and on budget.
You’ll join the Marketing Operations team, serving as the operational backbone for the BU Marketing Team, working closely alongside the Campaign Operations Consultant to deliver consistent campaign execution across:
- Marketo
- MS Dynamics
- Demandbase
You’ll support BAU campaign delivery, deputise for the consultant when needed, and act as a go-to expert for other Workday Product marketers on campaign standards, reporting, and best practices.
Key Responsibilities
Campaign Build & Marketo Execution
- Own end-to-end Marketo campaign development, including:
- Programme builds
- Emails
- Landing pages
- Forms
- Smart lists
- Tokens
- Nurture flows
- Triggered campaigns
- Conduct robust QA to ensure campaigns are:
- Tested
- Deliverable
- On-brand
- Function as briefed before launch
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Marketo Flows & Automation
- Design and build Marketo smart campaigns, engagement programmes, and operational flows that:
- Scale repeatable campaign templates (welcome journeys, nurture streams, re-engagement, event follow-ups, lead routing)
- Continuously seek ways to template and automate work to improve efficiency while maintaining quality
Consistent Campaign Standards
- Champion campaign hygiene, enforcing:
- UTM tagging
- Campaign naming conventions
- Folder structures
- CRM programme/channel mapping
- List and segmentation hygiene
- Lead source attribution
- Document standards, embed them in templates, coach peers, and review live campaigns to maintain high-quality reporting
Tactical CRM & Reporting
- Support Marketo campaign reporting for live campaigns, tracking:
- Campaign member status
- Lead flow
- Conversion rates
- Channel performance
- Pacing against targets
- Build and maintain Marketo reports to:
- Identify early issues (e.g., drop-offs, sync failures, attribution gaps)
- Connect campaign performance to pipeline contribution
- Provide insights for campaign optimisation
- Deliver on-brand output on time and within budget
Demandbase-Enabled Campaign Optimisation
- Use Demandbase to analyse Marketo campaigns, leveraging:
- Intent data
- ABM performance insights
- Proactively recommend targeting, segmentation, and follow-up improvements
- Build familiarity with Demandbase and support colleagues
Supporting the Consultant & Team
- Assist the Campaign Operations Consultant with:
- Larger initiatives (e.g., Rising)
- Ownership of clearly-scoped workstreams
- Peer review of marketers’ campaign builds
- Contribute to the campaign knowledge base
- Lead enablement sessions on Marketo & CRM best practices
- Streamline inbound lead handling as needed
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Collaborative Working
- Actively support Workday Product Marketing Operations in meeting OKRs
- Build strong cross-function relationships with BU Marketing Teams
- Role-model the standards you enforce
Requirements
Minimum (Essential)
- Solid experience in marketing operations or digital marketing, with hands-on expertise in marketing automation
- Demonstratable Marketo program building experience, including:
- Smart campaigns
- Landing pages
- Forms
- Nurture flows
- Attention to detail with a track record of:
- High build quality
- QA discipline
- Right-first-time delivery
- Strong understanding of CRM (ideally MS Dynamics)
- CIM qualification or equivalent experience
- Strong communication & interpersonal skills, with the ability to coach peers on best practices
Desirable
- Marketo Certified Associate (or equivalent hands-on experience and willingness to certify)
- Experience with AI/agents in campaign automation
- In-depth knowledge of lead generation best practice in a SaaS environment
- Confidence in setting and enforcing campaign standards (UTM tagging, naming conventions, list hygiene, channel mapping)
Embracing Our Difference
At Kainos, we believe in the power of diversity, equity, and inclusion. We commit to building a team that reflects the global community we serve, ensuring everyone is:
- Valued
- Respected
- Given equal opportunities to thrive
We actively seek out talented individuals from all backgrounds, regardless of:
- Age
- Race
- Ethnicity
- Gender
- Sexual orientation
- Religion
- Disability
We are dedicated to leveling the playing field for every candidate. If you require any accommodations during the recruitment process—such as adjustments, modifications, or support—please feel free to reach out to our talent acquisition team.
We’re here to ensure that your journey with us is tailored to your needs.
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