FairPlay Sports Media
Casino Content Manager
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Job Title
Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties identifying search opportunities to maximise traffic
- Creating a content plan calendar to ensure timely and consistent delivery
- Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities
- Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures
- Managing the Casino Content Executive to execute agreed plan, and develop/maintain/optimise content
- Ensuring all Casino operator Review content is continuously updated and performing strongly across SERP’s
- Conducting regular audits to assess and improve the quality of the content across platforms
- Identifying opportunities to maximise content across both Poker and Bingo verticals
- Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness
- Leverage defined conversion metrics to optimise page management by refining operator offers and placements
- Collaborating with design team for visual content creation
- Monitoring and reporting on site KPI’s and develop plans for growth or problem solving
- Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points
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You will be accountable for:
- Delivery and execution of the weekly UK and US Casino content plan
- Management of all Casino pages; both commercial and editorial
- Management of the Casino Content Executive
You will be supporting:
- Operations and commercial teams on site listings
- SEO team with identifying new content opportunities
- Affiliate and Monetisation Lead with identifying new product ideas and improvements
- Design team on new Casino assets
Your Skillset:
- Extensive experience in content writing, especially in the iGaming or entertainment sector, is crucial
- Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic
- Experience in developing and managing content calendars and strategies to ensure consistent output and alignment with business goals
- Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track and report on content performance, audience engagement, and conversion metrics
- Ability to interpret analytics data to refine content strategies and improve overall performance
- Previously worked in a role focused on Casino gaming and/or sports betting
- Previously managed a team of content writers or freelancers
- An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape
- Highly organised, with a strong attention to detail
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About Us:
FairPlay Sports Media is a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people. FairPlay Sports Media currently comprises of three brands (Oddschecker, WhoScored, SuperScommesse) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.
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