FairPlay Sports Media
Casino Content Manager
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About FairPlay Sports Media
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market-leading brands including Oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through partnerships with Reach, Fox Sports, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club, amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading technology and driven by brilliant people. We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…
About the Role
As Casino Content Manager, you will lead the content strategy for our UK and US Casino properties, driving organic growth, customer engagement and commercial performance. Working closely with SEO, Commercial, Design and Marketing Operations teams, you'll be responsible for delivering high-quality, conversion-focused content, managing the Casino Content Executive, and continuously optimising our content to maximise traffic, rankings and revenue. This role operates on a hybrid working model, with an expectation to work 2 days per week from our London office and the remaining days remotely.
You will be responsible for:
- Developing and executing a conversion-focused content strategy for FPSM’s UK and US properties.
- Identifying search opportunities to maximise traffic.
- Creating a content plan calendar to ensure timely and consistent delivery.
- Working closely with the SEO team to maintain Google rankings of key pages and identify new content opportunities.
- Working closely with the SEO team to ensure all content is produced within correct, optimised SEO and keyword structures.
- Managing the Casino Content Executive to execute the agreed content plan and develop, maintain and optimise content.
- Ensuring all Casino Operator Review content is continuously updated and performing strongly across SERPs.
- Conducting regular audits to assess and improve the quality of content across platforms.
- Identifying opportunities to maximise content across both Poker and Bingo verticals.
- Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness.
- Leveraging defined conversion metrics to optimise page management by refining operator offers and placements.
- Collaborating with the Design team on visual content creation.
- Monitoring and reporting on site KPIs and developing plans for growth or problem solving.
- Working with the Marketing Operations team to ensure all content is correctly optimised with offers and conversion points.
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You will be accountable for:
- Delivery and execution of the weekly UK and US Casino content plan.
- Management of all Casino pages, both commercial and editorial.
- Management of the Casino Content Executive.
You will be supporting:
- Operations and Commercial teams on site listings.
- SEO team with identifying new content opportunities.
- Affiliate & Monetisation Lead with identifying new product ideas and improvements.
- Design team on new Casino assets.
Your Skillset:
- Extensive experience in content writing, particularly within the iGaming or entertainment sector.
- Strong understanding of SEO best practices, including keyword research, on-page SEO and content optimisation strategies.
- Experience developing and managing content calendars and content strategies aligned with business objectives.
- Proficiency using analytics tools (e.g. Google Analytics, Ahrefs or similar) to track and report on content performance, audience engagement and conversion metrics.
- Ability to interpret analytics data to refine content strategies and improve overall performance.
- Previous experience in a Casino gaming and/or Sports Betting focused role.
- Previous experience managing content writers or freelance contributors.
- Strong understanding of the affiliate revenue model and the Casino affiliate landscape.
- Highly organised with excellent attention to detail.
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What you’ll get back from us:
Alongside being challenged daily and taking a real interest in your development, you will also receive:
- Subsidised Sky HD package, broadband and discounted Sky Talk.
- Free PureGym membership.
- Free healthcare with Bupa, life assurance and income protection.
- Pension scheme with up to 9% contribution from the company.
- £1,000 training fund each financial year to spend on your professional development.
- Unlimited holiday plan.
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges and eager to learn, we encourage you to apply even if you don’t meet every requirement. We’re committed to building a diverse and inclusive team and ensuring an accessible recruitment process.
Our approach includes:
- Equal opportunity employment.
- Non-discrimination in recruitment, compensation, development and promotion.
- Inclusive leadership and respectful workplace behaviours. If you need any accommodations during the recruitment process, please let us know.
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