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About Betty
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Key Responsibilities
- Oversee the games performance, ensuring smooth functionality and a seamless player experience.
- Manage and update the casino’s game portfolio.
- Maintain third-party relationships (game providers) and negotiate regular discounts, joint promotions, and exclusive releases.
- Regular game providers' profitability analysis and reporting.
- Collaborate with the product and the UI/UX teams to improve the games lobby and the game frame.
- Work closely with the Head of LiveOps and the CRM Manager on the launch of new games, promotions, and tournaments to engage the player base.
- Analyze player behavior and develop a deep understanding of what games are suitable for the different value and lifecycle segments.
- Monitor competitor activity and market trends to adjust strategies and remain competitive.
- Investigate the addition of new game providers and new gaming verticals and closely oversee their implementation.
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Requirements
- At least 3 years of online casino management experience.
- Proven experience in managing and updating the game portfolio, including the evaluation and integration of new game providers.
- Strong capability in data & profitability analysis, reporting on game performance, and understanding player behavior across different segments.
- Experience working closely with product, design, and marketing teams to optimize the games lobby, launch new games, and create engaging player promotions.
- Strong commercial partnership management.
- Competence in monitoring competitor activity and industry trends to adapt strategies and stay competitive.
- Proven ability to lead the integration of new games and gaming verticals, ensuring a smooth process and successful launches.
- Fluency in English.
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We Offer
- Competitive salary.
- Performance-based incentives.
- Premium Health insurance.
- Career growth opportunities in iGaming.
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