Frasers Group
Casual Sales Assistant
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Sales Assistant at Sports Direct
Sports Direct is the UK's No.1 sports retailer, offering an unbeatable range of sportswear, footwear, and equipment at competitive prices. Part of the Frasers Group, a bold business known for innovation, we operate across 600+ stores while creating rewarding opportunities at every level.
If you thrive in a dynamic retail environment, driven by energy, enthusiasm, and a passion for customer service, this role could be your next great step.
About the Role
This is retail with momentum. As a Sales Assistant, you’ll be the first point of contact for customers, helping them navigate our extensive range while maintaining a fast-paced, high-energy environment. Your role will keep the shop floor in peak condition, drive sales, and contribute to a dynamic team fostering exceptional customer experiences.
Every shift brings new challenges—and that’s what makes it exciting.
What’s In It For You
- Competitive pay: Hourly rate reflects your effort and dedication
- Flexible schedules: Tailored to fit your lifestyle
- Staff discount: Available across the entire Frasers Group of brands
- Career growth: Opportunities for advancement within the organisation, evolving right here with your progress
- Supportive team: Join an energetic, fast-moving workplace where collaboration is key
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Job Description
Your Responsibilities
- Deliver outstanding customer service: Greet customers warmly, assist with inquiries, and ensure a seamless purchasing experience from entry to checkout
- Enhance customer interactions: Engage proactively, promoting deals and upselling opportunities to drive sales
- Maintain high store standards: Keep the store floor tidy, well-stocked, and optimised for a smooth shopping experience
- Shelf management: Restock merchandise efficiently to meet customer demand and keep displays visually appealing
- Accurate transaction processing: Ring up purchases quickly and accurately
- Teamwork: Collaborate with fellow staff to meet daily sales and service targets, contributing to a positive retail environment
Qualifications & Requirements
Experience isn’t essential—but dedication and a customer-first attitude are everything.
Must-Haves
- A friendly, approachable demeanour that naturally engages customers
- Passion for customer service—willingness to go above and beyond
- Reliability & adaptability: Thrives in fast-paced or busy periods, adhering to workflow demands
- Flexibility & resilience: Committed to strong performance especially during peak trade times
- Self-MSDA: Takes ownership of tasks, demonstrates proactive initiative, and improves through effort
- Communication skills: Engaging, clear, and attentive in all interactions
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Bonus (if experienced)
- Prior work in retail, customer service, or sales environments
Company Values
Everything we do at Sports Direct aligns with our core values, which guide every member of the team:
- Think Without Limits: Innovation and bold action are every leader’s priority.
- Own It and Back Yourself: Master fundamentals and be accountable for delivering excellence.
- Be Relevant: Stay connected not just to your team but to our customers, partners, and sustainability goals.
Action Required
With high levels of interest in this position, openings may be filled promptly. Apply quickly to secure your opportunity and join a winning team where passion and performance are the cornerstones of success. Apply now and step into a dynamic retail career!
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