Frasers Group
Casual Sales Assistant
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Casual Sales Assistant
Sales Assistant – Sports Direct
Sports Direct is the UK’s No.1 sports retailer, offering unbeatable sportswear, footwear, and equipment at unbeatable prices. With 600+ stores and the support of the Frasers Group, we’re part of a dynamic, ambitious business known for innovation and fostering opportunities at every level.
If you thrive in a fast-paced, energetic retail environment and have a passion for delivering excellent customer service, join our team!
The Role: Sales Assistant
As a Sales Assistant at Sports Direct, you’ll be at the heart of our bustling retail operations. Your responsibilities will include:
- Greeting customers, answering queries, and creating seamless shopping experiences
- Supporting the team to hit daily sales and service targets
- Keeping the store floor visually appealing, well-stocked, and efficient
No two shifts are the same—this is retail with momentum, where your hustle and hustle translates into customer satisfaction and business success.
What’s In It For You
- Competitive hourly rate – Guaranteed fair pay for hard work
- Flexible working options – Adapt your schedule to fit your lifestyle
- Frasers Group staff discount – Savings across the full range of brands
- Career progression – Growth opportunities within a fast-moving retail business that operates on a "promote from within" principle
- Fuelled, team-driven culture – A fun, high-energy atmosphere where camaraderie fuels success
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Job Description
Responsibilities
As a Sales Assistant, you’ll take on the following key duties:
- Greet customers, address their inquiries, and assist them in finding the right products
- Provide exceptional service at every customer interaction—from store entry to checkout
- Maintain a neat, organised, and visually appealing store floor
- Ensure shelves and rails are consistently restocked and ready for new customers
- Process transactions efficiently and accurately
- Promote current promotions and identify opportunity moments to encourage further purchases
- Collaborate effectively with the team to achieve daily targets
Requirements & Qualifications
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We’re looking for someone with:
- A friendly, confident, and positive attitude toward both customers and colleagues
- (Bonus—not essential) Previous experience in retail or customer service (but we’re happy to upskill!)
- Drive to deliver results and a proud sense of ownership in your work performance
- Flexibility and reliability, especially during high-traffic periods
- A team-centric mindset that thrives in a fast-paced environment
- Strong communication skills and a commitment to a customer-first approach
Sandwell’s Guiding Values
Our business is built on core values that we prioritise every day:
- Think Without Limits: Move fast, act boldly, and inspire your team
- Own It and Back Yourself: Be accountable, master fundamental tasks, and stay driven
- Be Relevant: Stay connected to our people, partners, and the planet
Join a team where passion meets performance—because at Sports Direct, success is a collective effort.
Act fast: Interest in these roles is high—apply now before you miss out! 🚀
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