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Casual Sales Assistant
Sales Assistant – Sports Direct
Sports Direct is the UK's No.1 sports retailer, offering an unbeatable range of sportswear, footwear, and equipment. As part of the Frasers Group, we innovate in retail and provide exciting opportunities at every level. If you thrive in fast-paced environments, passionate about retail, and ready to take on challenges, we want you on board.
About the Role
As a Sales Assistant, you’ll be at the heart of one of the UK’s busiest store networks, assisting customers, maintaining a polished retail environment, and helping the team meet daily targets. Your role will be dynamic—no two shifts are ever the same, keeping your work stimulating and engaging.
What’s in It for You?
- Competitive hourly rate – Earn what you deserve for the effort you put in
- Flexible working – Tailor your hours to fit around your personal commitments
- Staff discount – Get access to the entire Frasers Group brand portfolio, including Sports Direct and Surfvée, just for you
- Career progression – grow within a fast-moving, externally promoting retailer
- Vibrant, dynamic culture – Join a team that’s passionate, supportive, and committed to winning together
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Job Description
What You’ll Do
- Customer-focused service: Greet, assist, and support customers from the moment they walk in to the point of sale
- Exceed customer expectations: Provide brilliant service at every interaction—whether that’s finding a product, resolving enquiries, or creating a seamless shopping experience
- Maintain store presentation: Keep the floors neat, stocked, and professionally displayed to guarantee a positive customer experience
- Ensure availability: Replenish shelves, racks, and stock efficiently to avoid gaps and keep the store ready for customers
- Transaction accuracy: Process sales faster and accurately, ensuring smooth checkouts
- Upsell opportunities: Spot and strategically promote offers, identifying ways to enhance the shopping experience
- Drive team goals: Collaborate with your colleagues to meet daily sales and service targets
Requirements
What You’ll Bring
- Personality & attitude: A confident, friendly, and positive approach—helpful, approachable, and always putting customers first
- Hands-on mindset: Experience in retail or customer service is beneficial but not essential. We’ll provide full training to get you up to speed
- Committed to excellence: Proud of your work, motivated to deliver strong results, and eager to take ownership
- Adaptability & reliability: Able to adapt to busy periods, notably during peak trade, while maintaining reliability
- Team-first values: Thrives in high-energy, collaborative environments where momentum matters
- Effective communication: Strong verbal skills with an emphasis on customer-first principles
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Our Values
Everything we do is guided by three core values:
- Think Without Limits – Move swiftly, take initiative, and bring the team with you as you drive forward
- Own It and Back Yourself – Ace the fundamentals, take responsibility, and consistently hit targets
- Be Relevant – Stay connected to customers, partners, and sustainability initiatives
Before You Apply
This role attracts strong interest, so we may close the vacancy earlier than expected. Submit your application without delay to avoid missing out.
Experience the thrill of driving results behind the scenes at Sports Direct – where passion meets performance, and every day counts. Apply now.
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