Frasers Group
Casual Sales Assistant
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Sales Assistant – Join the Fast-Paced Retail Team at Sports Direct
About the Role
Sports Direct is the UK’s No.1 sports retailer, offering unbeatable ranges of sportswear, footwear, and equipment at affordable prices. Part of the Frasers Group, we pride ourselves on shaking up the industry—creating bold opportunities across every level.
As a Sales Assistant, you’ll deliver high-energy retail at its best. Your role is dynamic; each shift is different, and your contributions will help drive sales, enhance customer experience, and keep the store running smoothly.
What’s In It For You
- A competitive hourly rate that rewards dedication and performance
- Flexible working hours to support your lifestyle
- Discount for staff across the entire Frasers Group family of brands
- Career progression in a fast-growing retail business with internal promotion opportunities
- A high-energy, team-driven culture in a fast-paced environment—you’ll never feel alone on a team you ‘belong’ in
What You’ll Do
Your day-to-day will be fast, fun and full of responsibility—here’s what you’ll be focusing on:
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- Customer service excellence:
- Warmly greet customers, answer queries, and assist in product selection.
- Deliver outstanding service from entry to checkout.
- Standard operations:
- Maintain a tidy, well-stocked shop floor that reflects professional standards.
- Replenish shelves and displays to ensure smooth customer flow.
- Process transactions quickly and accurately, offering smart upsell opportunities.
- Sales-driven mindset:
- Work collaboratively to meet daily sales and service targets.
- Promote current deals and create conversions that empower both customers and team.
What You’ll Bring
We’re looking for motivated team players who thrive under pressure—no prior experience is required, but these traits will help:
- A confident, friendly, and positive attitude to build customer trust.
- Retail or customer service experience (a plus, but not mandatory—we’ll upskill you).
- Drive and pride—proactive to deliver results, with a strong work ethic.
- Flexibility and reliability, especially during peak trading periods.
- Teamwork attitude—flower in a high-energy environment where pace is our passion.
- Strong communication skills with a clear customer-first focus.
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Our Values: Drive with Purpose
Actions speak louder than words. Our company thrives when every colleague embodies:
- Think Without Limits: Push boundaries, tackle challenges, and inspire your team to follow your bold moves.
- Own It and Back Yourself: Take responsibility, master fundamentals, and drive results with confidence.
- Be Relevant: Connect with people, strive for partnerships and sustainability.
Important Note
This is a high-demand role, and we may close applications early to ensure we secure the right talent. Apply now—don’t miss your chance to be part of a world-class team at Sports Direct!
Ready for a retail experience unlike any other? Apply today and join the culture that fuels real performance.
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