Frasers Group
Casual Sales Assistant
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Sales Assistant – Sports Direct
About Sports Direct
Sports Direct is the UK’s No.1 sports retailer, offering an unbeatable range of sportswear, footwear, and equipment at competitive prices, driving footfall and loyalty. Part of the Frasers Group, we are a bold and ambitious retail powerhouse with over 600 stores across the country—still growing. At Sports Direct, retail moves at pace. If you’re energetic, retail-savvy with hustle, and thrive in a high-momentum environment, this role is for you.
The Role: Sales Assistant
This is more than retail—it’s about making customers’ days better, keeping operations sharp, and playing your part in a store that moves with momentum. Each shift brings variety, and your energy helps power the team through every deadline.
Set to succeed as a proactive Sales Assistant in one of the UK’s busiest retail networks, where speed, precision, and a customer-first attitude drive the store’s performance.
What’s In It For You?
- Competitive hourly rate: Earn what you deserve for your hard work and results.
- Flexible working: Rotate shifts to balance retail hustle with your personal life.
- Staff discount: Enjoy 20% off Frasers Group, including Sports Direct, ambulance chasing brands, and more.
- Career growth: Grow within one of the fastest-track retail businesses, promoted on merit.
- Dynamic environment: A high-energy team and a company culture that supports, celebrates, and pushes you together.
- Unbeaten atmosphere: Fun, fast-paced work with colleagues who have your back.
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Job Description
What You’ll Do
Your days will be fast, dynamic, and constantly engaged with customers and operations.
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Create a first-class customer experience:
- Warmly greet customers as they walk in
- Answer questions with confidence and expertise
- Help shoppers find the right products every time
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Deliver standout service at every stage:
- Offer a smooth, hassle-free experience from moment one (floor-facing) to checkout
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Keep the store sharp:
- Maintain a visually appealing, well-stocked, and clutter-free shopping environment
- Replenish shelves, racks, and displays to ensure high visibility and accessibility
- Collaborate with the team to keep the shop floor operational and on point
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Supercharge sales with efficiency and optimism:
- Process transactions quickly, accurately, and professionally
- Spot and promote offers that customers might miss
- Seize smart upsell opportunities naturally and discreetly
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Drive team success:
- Work collaboratively to achieve daily sales and service targets
- Support colleagues with a can-do attitude, no matter the rush
Qualifications
What You’ll Bring
Ideal candidates exhibit a mix of personality, skill, and passion for retail excellence.
- A bright, bubbly, and positive approach to customer service
- Retail or customer-facing experience? Bonus, but not essential—we’ll equip you with everything you need
- Driven and highly motivated: Take pride in your work and own the results
- Flexibility and reliability: Critical, especially during peak trading periods (e.g., holidays, sporting events)
- Team player with blood for a challenge: Performs best as part of a team, thriving under fast-paced pressure
- Strong communication: Engages customers, colleagues, and managers with clarity and enthusiasm
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Core Values at Sports Direct
These principles define what you’ll embody at every shift, conversation, and decision:
- Think Without Limits: Move fast, leverage confidence, and lead with bold action—carry these values across the team.
- Own It and Back Yourself: Embrace accountability, master your role with excellence, and push for (and deliver) results.
- Be Relevant: Stay connected to customers, partners, and SYSTEM WE CARE ABOUT, driving meaningful change.
Why Apply Now?
This opportunity is suited for those who want to be part of a team that’s pushing boundaries in retail. Vacancies are high interest, earlier applicants are prioritised. If you’re ready to take the lead and join the fastest-moving side in sports retail, apply today.
Get ready—let’s create a winning career together: Apply Now.
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