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About dunnhumby
dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.
dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas, working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever, and Metro.
About Tesco Media
Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with scale, storytelling power, and soul.
Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase.
Through Tesco, the UK’s largest grocery retailer with over 24 million Clubcard households—representing nearly every home in the UK—Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation. It is perfectly positioned to solve businesses’ greatest marketing challenges, unlocking growth by enabling brands to connect with customers in meaningful ways online, in-store, and via offsite partners.
Role: Category Alignment Lead
We’re looking for a talented Category Alignment Lead who expects more from their career. This is a highly strategic role where you will shape how media delivers growth across key categories—bringing together customer insight, commercial priorities, and media expertise to create impactful, measurable strategies.
Sitting at the intersection of media, sales, and category planning, you’ll play a critical role in defining how brands connect with customers across Tesco Media’s ecosystem, influencing investment decisions and driving meaningful business outcomes.
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Responsibilities
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Lead category-focused media strategy
- Develop customer-first, full-funnel media strategies that align with category priorities and commercial objectives, balancing brand building and performance outcomes.
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Act as a media expert and thought leader
- Bring deep expertise across onsite, offsite, in-store, and emerging media channels, acting as a centre of excellence and raising the bar for media strategy.
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Embed media into commercial planning
- Partner closely with category, commercial, and sales teams to ensure media strategies are fully aligned to trading priorities and growth opportunities.
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Turn insights into action
- Use customer, category, and campaign data to uncover opportunities and translate them into clear, commercially focused recommendations that influence decision-making.
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Unlock growth with sales and partners
- Collaborate with sales teams to bring media strategies to life in client and supplier conversations, driving investment and engagement.
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Lead key initiatives and projects
- Provide clear direction across cross-functional programmes, ensuring alignment and delivery without unnecessary complexity.
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Influence senior stakeholders
- Partner with leadership, commercial, and brand teams to embed media thinking into business planning and articulate the value of media investment.
Requirements
- Demonstrated experience in media strategy, retail media, or integrated marketing
- Strong commercial mindset, with the ability to link media investment to business impact
- Confidence working with data and insights to shape strategy and recommendations
- Proven ability to influence senior stakeholders and work cross-functionally
- Experience collaborating with sales, commercial, or category teams
- Excellent communication skills, with the ability to translate complexity into clear narratives
- A proactive, strategic thinker who thrives in a fast-paced, evolving environment
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Benefits
We won’t just meet your expectations – we’ll defy them. Enjoy a comprehensive rewards package from a leading technology company, alongside:
- Personal flexibility thoughtfully catered to individual needs.
- Flexible working hours and your birthday off as thoughtful perks.
In addition:
- Access to cutting-edge technology, reflecting our global ambition in a nimble, small-business environment that fosters exploration, learning, and experimentation.
- A strong commitment to diversity and inclusion, embodied through networks such as:
- dh Gender Equality Network
- dh Proud
- dh Family
- dh One
- dh Enabled
- dh Thrive
- Opportunities for everyone to perform at their best throughout our recruitment and employment process. Let us know how we can make the process work best for you.
Our Approach to Flexible Working
At dunnhumby, we value and respect difference, and are committed to fostering an inclusive culture where you can balance a successful career with your commitments and interests outside of work.
We believe work/life balance is key to performance. Where feasible, flexible working options are available. If this is important to you, please raise it with your recruiter, as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information, please see our Privacy Notice.
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