Mark Anthony Brands UK
Category and Insights Lead
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Category Manager: Drinks (White Claw) · UK Retail & Pan-European
Mark Anthony Brands is building something seriously ambitious in the UK—becoming the total drinks player, not just in ready-to-drink, but across all relevant channels. They’re seeking the right strategic mind to own UK retail, positioning them as category leaders and securing shelf space for innovations like White Claw.
About the Role
You won’t just crunch numbers—you’ll build real relationships, translate what retailers truly want into actionable strategies, and push for more shelf space and influence in a competitive market.
- Reporting to the Off Trade Sales Director, you’ll collaborate with marketing and commercial teams to craft winning stories that resonate in both UK grocery and emerging pan-European markets.
- A role balancing strategy, commercial execution, and hands-on collaboration—no corporate distance here.
- Based primarily in London (3 days a week) for in-person engagement.
Key Responsibilities
Category & Market Leadership
- Drive listings and distribution growth for established and emerging RTD brands across major UK grocers.
- Develop data-backed category strategies that drive actual market change, not just incremental shifts.
- Monitor trends in shopper behaviour, competitor moves, and retailer priorities—and ensure internal teams act on insights.
- Own analytics and reporting, delivering insights so decisive they shape future strategy and investment.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Innovation & Relationships
- Strategy capabilities around new product development (NPD) launches, crafting compelling narratives that earn retail buy-in.
- Forge high-value partnership relationships with key distributors and retailers—understanding their drivers (margin targets, brand placement, investment criteria).
- Build a pan-European category approach, positioning MAB as the flavour leader across markets.
Data & Execution
- Work with distributor partners to gather, analyse, and synthesize data—ensuring consistent insights shape decisions at scale.
- Champion actue strategy execution over slow, bureaucratic turnover.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Who You Are
Core Qualities
- Deep understanding of BWS (Brewed to Order/Ready-to-Drink) or FMCG category management (network and analysis experience critical).
- Ability to burg the data, spot the story, and communicate it so decision-makers **lean in—**retailers and colleagues must respect your clarity and credibility.
- Exceptional people skills—fast relationship builder, authentically collaborative both in-house and externally.
- Entrepreneurial mindset—not content with status quo; energised by disrupting industry giants.
- Thrives in high-paced, commercially demanding environments, delivering results under pressure.
Inclusion & Culture
- Marvel FMCG is committed to building inclusive teams and encourages applications from underrepresented groups in FMCG leadership.
- "Responding makes us human"—your data, your narrative, your voice as a culture maker.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location