Nichols
Category & Insights Manager
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Category & Insights Manager
Category & Insights Manager - 12 Month FTC
About Nichols...
We're Nichols - the home of Vimto, and there is no other business quite like ours! We have been making life taste better since 1908. Every day here is bursting with flavour – from the loved brands we’re proud to share with the world, to the energy, ambition and innovative ideas that fizz through our teams.
As well as our refreshingly different Vimto taste, our varied brand portfolio spans the still, carbonated, post-mix and frozen drinks categories – so you will find us in your local supermarket, pub and leisure outlet. We also work with the UK’s leading food manufacturers to provide a truly unique range of products that everyone loves.
At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, and a true pride in who we are. This is a place where you can be yourself, speak up, and get stuck in. We celebrate the wins, cheer each other on and keep things fizzing with positivity. From leaders who listen to teammates who’ve always got your back, its work that feels as good as it tastes!
We take a refreshingly agile approach to how we work, combining the energy of being together in the office with the flexibility of working from home. You’ll be office-based three days a week, with core hours designed to help you balance work and home life.
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Nichols is where serious fun meets real opportunities – and where work tastes better.
ABOUT THE OPPORTUNITY:
As Category Manager you will play a pivotal role in driving distribution, generating insight, and enhancing commercial performance across Grocery, Discounters, Digital, and emerging channels. This role combines creative thinking with deep analytical capability to deliver insight-led actions that support customer growth and strengthen brand performance.
THE ROLE WILL INCLUDE:
• Identify and unlock distribution opportunities across existing ranges and retailers. • Drive new distribution for NPD/EPD and identify whitespace opportunities. • Deliver core KPIs including brand health metrics and performance scorecards. • Conduct deep-dive category analysis across Nichols’ core categories. • Build shopper understanding using Dunnhumby and Nectar360. • Conduct full 360-degree promotional analysis using NIQ. • Manage and process purchase orders accurately. • Own and optimise the Category Management reporting hub
ABOUT YOU… To make a splash in this role you will bring….
• Previous Category Management/Analysis experience within an FMCG environment • Commercial Awareness • Strong analytical capability to interpret data and extract insights • Proficient in Microsoft Office and experienced with Nielsen IQ, Kantar, Numerator, Circana, TWC, Dunnhumby, Nectar360 • A collaborative approach with a creative mindset
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BENEFITS OF WORKING WITH US:
Here is a snapshot of what we can offer you:
• 25 days holiday (with opportunity to buy extra every year) • Option to join our private medical cover scheme • Enhanced Primary Carers leave and sick pay
We are also proud to offer:
• Your birthday off work • Free on site parking • 1 day a year off work to volunteer in the community (you choose when and where) • Help yourself to our drinks when at one of our sites • Staff shop with discounts on our products
Apply now if you want a taste of a new career and join Nichols - Where work tastes better.
We are committed to building an inclusive workplace where everyone feels valued and supported. We believe diverse teams perform at their best, and we welcome people with different backgrounds, life experiences, perspectives and ways of thinking.
Our standard recruitment process for short-listed candidates typically includes an initial call with our Talent Advisor, followed by a first stage interview via Microsoft Teams and second stage interviews face to face. If you require any reasonable adjustments to be made during the recruitment process please feel free to contact us.
Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.
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