Mayborn Group Limited
Category Manager - Retail
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Category Manager - Retail
Newcastle upon Tyne
Permanent
We’re looking for a Category Manager – Retail to support our businesses in the UK and Ireland.
The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for the execution of our Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.
The role will analyse & lead the shopper insights for the sales, marketing & category teams to use for decision making purposes, lead ranging and distribution conversations with selected retailers, support the business through the production of retailer planograms and support the annual sell in decks for innovation to retailers.
This role requires the ability to demonstrate and bring strong category thought leadership to our retailers, ensuring our category strategy is implemented and working across teams internally and externally to influence decision making.
What you will be doing:
Identify the key retailer & shopper insights: Provide relevant market, shopper, and performance insights to define the retailer growth strategy and enhance business understanding and deliver quantifiable benefits to both our brand and channel strategies Execute the key accounts growth strategy: Working with the sales & regional category team, to implement and execute the key growth drivers to achieve the Annual Business Plan Develop External Category Strategy: Develop an external Baby Category Growth strategy for retailers, using the culmination of the internal sub category strategies (Bottles, Soothers, Electricals etc) to support the sales team to land their customer & channel plans Category Captaincy: Bring category thought leadership to our chosen retail partners with compelling category management programmes to deliver growth in our core categories and support the team to win incremental distribution across our strategic customers. Review Retailer Performance: Monthly review and reporting of retailer performance and sharing of best practice Drive best in class category fundamentals with the retailer for assortment and shelving: Using a full suite of capabilities like point of sale data, shopper data, panel data, and planogram software. Determine the opportunities for growth in regards assortment (via under trade analysis) developing a targeted distribution plan by retailer Create the NPD sell in story: Support marketing & category team to create retailer specific sell in presentations to support listings/launch of NPD Support trade activation plans: Align with the retailer marketing team to ensure trade activation support the channel growth plan Work as part of the broader multi-functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn
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What skills and experiences you’ll need to ace this job:
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Experience: experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer-facing sell-ins Category management: Experience with key strategic retailers’ merchandising centres & their category management process. Experience & success with influencing retailers
If this opportunity to be a Category Manager - Retail sounds like an exciting opportunity for you, please apply online. Any queries can be directed to James at jdavison@mayborngroup.com or Luke at largent@mayborngroup.com
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