Healf
Category Manager - Wellness Technology
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About the Company
Healf is Europe's fastest-growing company, ranked #1 on the FT1000 and #1 on the Sifted 100. Having scaled from £1m to over £100m in under three years, Healf is now targeting £1bn in revenue over the next three years. Operating with a small, talent-dense team and a dynamic culture, Healf curates the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP.
Now entering a transformative phase, Healf is expanding from a single market and e-commerce model to a multi-market technology platform, redefining rather than just curating wellbeing. Aiming to redesign what wellbeing means for millions, the company is embedding its identity as a health-focused business.
The Role: Senior Category Director – Wellness Technology
Wellness Technology is one of Healf’s highest-priority categories, characterised by high rewards, high volatility, and a strong reliance on the strength of commercial relationships. As Senior Category Director, you will lead the strategy and execution of a growing portfolio of approximately 90 Wellness Technology brands, managing:
- Brand relationships – UK and EU-wide, ensuring partners feel managed with credibility, transparency, and a genuine interest in their success.
- Commercial performance – Revenue, profit margins, and operational efficiency across the collection, using proactive data analysis to anticipate opportunities.
- Forecasting & inventory – Demand signal analysis, safety stock strategies, and replenishment decisions for a price-sensitive, volatile category.
- Growth strategy – Collaboration with brands to align with Healf and UK/EU regional objectives.
- Market intelligence – Scanning health and wellness trends to inform assortment and partnership decisions.
- Internal alignment – Working across brand, operations, and growth teams to optimise portfolio health, identifying blockers and driving alignment.
This is not a transactional account management role but a strategic, operational leadership position where brands rely on you to act as trusted advisors, strategists, and advocates—not just transaction handlers.
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Core Responsibilities
- Portfolio management – Lead a portfolio of 90+ Wellness Technology brands, ensuring open communication and alignment with Healf’s strategic goals.
- Commercial ambition – Use data and insight to uncover revenue growth opportunities, optimise margins, and improve operational efficiency.
- Demand forecasting – Develop and refine forecasting frameworks capable of handling volatile demand without relying on perfect data.
- Strategic partnerships – Work closely with brands to refine their plans, enhance performance, and fuel collaborative success.
- Cross-functional coordination – Ensure seamless collaboration across brand, operations, and growth teams, removing friction and organising priorities.
- Scalable operations – Resolve ambiguity, make decisive decisions, and build sustainable systems that scale as Healf grows internationally.
Ideal Candidate: What You’ll Bring
You are not a good-efforts intermediary but a strategic operator who earns relationships through preparation, accountability, and insights. Your background will reflect:
- Strong commercial intelligence – Persuasively utilise sales, inventory, and pricing data to turn actionable insights into growth.
- Revenue curiosity – Naturally probe financial data to uncover what drives a company’s performance—not because someone asks you to, but because it’s instinctive.
- Comfort with ambiguity – Recognise when no precise data exists and still draft, stress-test, and defend decisions rapidly and well.
- Ideal experience – Handled commercial, brand partnership, or category responsibility, preferably in health/wellness or consumer tech.
- Data-centric, narrative-driven – Use numbers not just for reports but to build persuasive arguments for strategic moves.
- Scalable organisational instinct – Manage multiple workstreams simultaneously without losing oversight.
- Direct communication – Articulate complexities simply and align varied stakeholders.
- Personal and professional commitment to health/wellness – Livestoom it, not just as marketing but as an integral part of your identity.
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Key skills: ✔ Analytical mind with the ability to shortcut complexity. ✔ Commercial instinct with hands-on experience of building relationships that drive performance. ✔ Flair for shaping restless growth along with the patience to embed systems for scale.
What You Attain In Your First Year
Expect to leave a legacy in this role:
- Healthy brand relationships – UK- and EU-wide, with brands that trust you, cooperate swiftly, and share transparently.
- Data-backed commercial clarity – A precise view of each brand’s current status and future trajectory, with roadmaps to close gaps.
- Forecasting resilience – A framework capable of robustly handling demand volatility.
- Growth harvest strategy – Anticipating direction changes and acting on emerging opportunities.
- A "gets it done" reputation – Recognition inside Healf as an administer, catalyst, and influencer who enhances team performance.
The Deal
We make demanding, rewarding asks of the people we hire. In return, we invest unparalleled Energy, time, resources, and skills into each individual’s growth.
In summary:
- Ambitious compensation: Pay will be meaningful, structured for escalation, and commensurate with your profile.
- Rare access: Every role shapes Healf's trajectory. The next hire’s impact will shift the company.
- Message commitment: Not lip service. We push you to perform at the highest level because we put the same energy back in you.
Your career is at its most important. If defining the future is the horizon you’ve chosen—this is where you belong. Choose wisely.
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