YHA England & Wales
Central Sales - Group Sales Advisor
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Group Sales Advisor
Hybrid - Home working with 2 days per week at Head Office (DE4 3YH)
Fixed term – August 2026 to July 2027
Full time, 37.5 hours per week
£25,200 per annum
A fantastic opportunity has arisen to join our Central Sales team as a Group Sales Advisor.
As a Group Sales Advisor, you will be the first point of contact for group customers in our call centre, delivering exceptional customer service while actively converting enquiries into sales. You will manage a high volume of incoming calls, emails and group web enquiry forms, guiding each customer from initial interest through to provisional booking with confidence and pace.
Why work for YHA?
Join our team and enjoy a range of exclusive staff benefits that support your well-being and career growth:
- 10 nights free hostel stays per year for you and up to 3 friends or family
- Access to YHA’s staff discount and cash back portal
- Free YHA Membership each year
- Access to support via our Employee Assistance Program
There are many more benefits to working for YHA so please visit our YHA Jobs website for more information.
What will you be doing as a Group Sales Advisor?
- Taking ownership of group sales enquiries via phone, email, and online channels
- Actively converting leads into bookings, maximising every sales opportunity
- Delivering a high-volume, high-quality sales service with pace and accuracy
- Building strong customer relationships to encourage repeat business and loyalty
- Promoting YHA hostels and services, confidently upselling and tailoring offers
- Following up all enquiries promptly to maximise conversion rates from enquiries to bookings
- Using sales techniques, scripts, and KPIs to consistently achieve targets
- Handling customer queries professionally, including during unexpected disruptions
- Maintaining accurate customer records and data to support reporting and performance monitoring
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What Skills and Experience do you need to be a Group Sales Advisor?
Essential
- Good numeracy and literacy skills (with a particular focus on written communication) and the ability to process information accurately.
- Strong sales focus with proven ability to work to targets and convert enquiries to bookings.
- Excellent IT skills - it would be advantageous to have previous experience of Microsoft Outlook, Excel, Word, and Teams (as these are all used in the role). We also operate a reservations system so previous experience of reservations would be of benefit.
- Able to build rapport with customers and colleagues through different communications styles such as email and telephone.
- Demonstration of our HEART values – they’re part of everything we do, and we look for people who bring them to life in their everyday work
Desirable
- Experience of working as part of a team, working well with others, and building working relationships quickly as well as being able to work well independently.
- Proven ability of managing varying pressures and handling difficult situations.
- Experience working in a sales environment or within a call centre environment.
- Knowledge of YHA and its customer base would be advantageous, but not essential.
Our current office opening hours are 9am to 5pm, Monday to Friday. We will require flexibility to work as required to cover telephone opening hours, this may include occasional Saturdays and Bank Holidays.
For more information about the role and the skills and experience required, please refer to the job description.
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At YHA, we understand the richness of life experiences, and we place just as much importance on lived experiences as we do on skills and knowledge. We provide a robust induction, ongoing training, and opportunities for personal growth. While certain roles may require specific skills, we welcome applicants from all backgrounds. For more information about how we are creating an inclusive workplace please visit our jobs website.
Who are YHA?
YHA is a social enterprise with a mission to enrich the lives of all, especially young people. YHA does this by providing brilliant hostel stays and experiences that improve physical health, mental wellbeing and life skills.
If you would like to find out more about YHA the charity, the culture, the heritage and so much more please visit our jobs website.
How do you apply?
Submit your CV and complete the application form. For more information about our recruitment process, visit the job website. If you need any assistance, please email jobs@yha.org.uk
Once the hiring manager has reviewed your application we will contact shortlisted candidates. We aim to get in touch within a reasonable amount of time after the closing date. You can also check on the progress of your application if you have signed up to Connect - our online candidate portal
If you require reasonable adjustments during the recruitment process, please get in touch by emailing jobs@yha.org.uk.
PLEASE NOTE All relevant checks are in place to ensure safeguarding and legal requirements of safer recruitment are adhered to. We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.
YHA Job Title: Group Sales Advisor
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