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Centre Principal
Centre Principal – Porsche Centre Reading
About the Role
The Centre Principal is responsible for developing Porsche Centre Reading in line with the Porsche Retail Group’s strategic plan, ensuring its success in delivering a world-class customer experience through strategic leadership, team management, and operational oversight to drive showroom performance.
Responsibilities
- Appointment as a Certified Individual under the Senior Managers Certification Regime, with inclusion in the FCA Directory.
- Delivery of Centre business targets across:
- Sales
- Aftersales
- Finance
- Insurance
- Profitability
- Customer satisfaction
- Promotion of a customer-centric culture throughout the Centre.
- Leadership of a high-performing team, with a focus on:
- Development
- Engagement
- Retention
- Maintenance of rigorous control, risk management, and ethical compliance across all business areas.
- Ownership and delivery of the Strategy Plan for Porsche Centre Reading.
- Achievement of agreed business objectives and budgeted targets.
- Accountability for customer satisfaction, loyalty, and overall Centre success.
- Stewardship of positive cultural development within the Centre.
- Identification of improvement opportunities across all business functions and within Porsche Retail Group.
- Collaboration with PCGB (Porsche Cars GB) and key stakeholders to maximise business opportunities.
- Oversight of consistent performance management and continuous improvement.
- Ongoing review and optimisation of processes to drive efficiency and cost improvements.
- Coaching and development of the management team to maximise capability and effectiveness.
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Requirements
Minimum Qualifications
- Proven senior management or dealership leadership experience, specifically within a premium or luxury environment.
- Extensive background in working with a luxury or prestige automotive brand.
- Demonstrated ability to:
- Meet commercial targets.
- Shape effective marketing strategies.
- Deep understanding of high-net-worth customer expectations and behaviours.
- Strong capability to:
- Lead, motivate, and manage high-performing sales and service teams.
- Build a collaborative, results-driven culture.
- Resolve conflict and develop employees effectively.
Desirable Qualifications
- Expertise in luxury brand positioning and bespoke customer experience design.
- Proven negotiation skills for high-value transactions with affluent clients.
- Familiarity with CRM systems and long-term client retention strategies.
- Strong understanding of:
- Showroom operations
- Inventory management
- Aftersales processes
- Personal attributes aligned with luxury retail:
- Confidence
- Credibility
- Market awareness
- Enthusiasm for premium automotive
- Talent for building trust
Diversity & Culture Commitment
Porsche Retail Group is committed to promoting a culture that champions diversity and equal opportunities. PRG believes diverse teams are catalysts for innovation and new ideas. One of our priorities is to celebrate diversity in all its dimensions while shaping an aspirational and inclusive company culture.
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What We Offer in Return
Compensation & Benefits
- Marketing-leading basic salary with potential for an over-performance bonus of up to 70%.
- Tax-efficient Porsche vehicle, including a personal fuel allowance.
- Option to retain a second VW Group vehicle at preferential leasing rates.
- 33 days’ holiday per year, with additional days for long service.
Wellbeing & Support
- Private Medical Insurance, extendable to loved ones.
- Annual Health and Wellbeing Assessment.
- Life Assurance.
- Income Protection Insurance.
- DC Pension Scheme.
- Employee Assistance Program, providing support and advice on wellbeing concerns.
Centre Amenities
- Serviced under the ‘Destination Porsche’ concept.
- Conveniently located off Junction 12 of the M4, adjacent to:
- Retail park
- Gym
- Petrol station
- Renowned furniture brands
- Heavily subsidised restaurant offering delicious breakfast and lunch, plus a barista bar.
- Free on-site parking for all staff members.
About the Company
Porsche Retail Group (PRG) is headquartered in Reading, alongside Porsche Cars GB Ltd, and is wholly owned by Porsche Germany. We operate multiple Porsche Centres, Service Centres, and a Trade Parts Distribution Centre across London and the South-East.
Our ethos embodies the Porsche DNA: a love of sports cars and a passion for excellence, challenging the status quo at every turn. Our centres feature state-of-the-art facilities and highly trained staff to ensure the purchasing, servicing, and ownership experience of Porsche customers is of the highest quality.
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