ASG International
Channel Business Development Manager
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Channel Business Development Manager
(NORTH) UK
Key Details
- Contract Type: Full-time (UK contract)
- Location: Flexible/remote as is a field sales / outside sales role, but someone must be able to reach clients in the UK, especially the North/Northwest. Key clients across: Yorkshire, West Yorkshire Leeds, Cheshire, Cumbria, Manchester, Lancashire, Merseyside etc
- Compensation: guideline £50,000 gross per annum to start + benefits (car and allowances) + extra bonus on top
- Career Level: open (mid to senior would suit best, nice mix between strategic and hands-on as is a quickly growing business, but still mid-sized for now in many of its regions)
About the Company
Our client is a growing international player operating across the B2B technology and consumer electronics sector (especially in the channel/distributor/reseller/partner eco-system). Their portfolio spans hardware (HW), software (SW), and other associated services. Despite their now international footprint, they retain a people-first culture that values collaboration over corporate politics. They are known for also balancing competitive pricing / cost savings with high-quality, value-driven and customer-focused solutions (not always the easiest balance to make). This is achieved by not just focusing on the sector's largest possible tenders, but also focusing on respectable, (and highly) profitable and growing smaller and mid-size clients that value and pay for their adaptable and personal service/approach. They also are known for fostering a modern, inclusive, and ethical working environment.
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The Role
As a Channel Account Manager, you will manage and develop relationships across the UK, especially in the Northwest (Yorkshire, Cheshire, Cumbria, Manchester, Lancashire, Merseyside regions), with exposure to broader European and EMEA deals at times too. This role focuses on strengthening existing (yet early-days!) partnerships within the IT channel ecosystem (the world of OEMs, resellers, VARs, and distributors). You will focus on high-potential new/young accounts, adding value through relationship management/rapport-building, strategic and commercial insight, and cross and up-selling. Mainly “farming” but also some opportunity identification “hunting” could come in handy. What makes this role exciting is the balance: they are established but still have a lot of room to grow (they are beyond a mid-size company now but far from a corporate yet). This role is a field sales / outside sales role with strategic mapping and approaching of the market and operational travel to clients (with new prospects and business development being key).
What We’re Looking For
- Previous experience in a B2B sales or commercial role, ideally within technology / IT
- Familiarity or interest in IT/Tech, HW, SW, and associated services or solutions
- A value-led sales mindset focused on long-term partnerships rather than transactional selling
- Previous expertise in IT channel/reseller/VAR/distributor world
- Strong relationship-building and communication skills (for business development) & cross-selling, up-selling, and strategic development of partners and resellers
- Both strategic and operational level thinking
- Important point regarding "fit": someone senior or someone from an established/bigger player can work very well, but being hands-on and flexible is key. This is because the company is still growing and not a corporate yet, meaning roles are still not fully siloed. An IT generalist rather than specialist in 1 area might match best as well as the firm have such a broad portfolio in terms of HW, SW, and other
- Personally will be the number 1 factor - someone motivated/driven, genuine, sincere, and charismatic, who naturally builds rapport will work best
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Why Join?
This is a very exciting opportunity to join a quickly growing mid-size company (established already but still much scope to grow) with a clear commitment to ethical, sustainable growth and people-centric values. Employees consistently highlight the supportive culture, international collaboration, and emphasis on quality and value rather than pure price competition (price of course counts but is not the only metric). The role offers genuine opportunity to grow with the firm in 1 of their biggest and key regions (UK). As the firm is not a corporate yet, they are also happy for someone to take ownership and put their stamp on things (freedom, trust, and creativity will be given to the person taking this role). High flexibility is also on offer through hybrid/remote working — an approach the company continues to embrace while many organizations are scaling back.
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