Wynne Consulting
Channel Development Manager

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Must be eligible to work in the UK
Channel Development Manager
Remote - UK Based
Competitive salary, commission, car & benefits
Overview
My clients specialise in gas control solutions. The company offers a comprehensive range of products designed to optimise gas usage, enhance safety and improve patient care across healthcare environments worldwide.
Product Portfolio
My clients provide a comprehensive portfolio across three specialist areas:
- Homecare – Oxygen therapy solutions supporting patients within the community
- Suction Oxygen Therapy (SOT) – Flowmeters, suction equipment, vacuum regulators and ward consumables.
- Medical Central Gas Systems (MCGS) – Terminal units, manifolds, pipeline equipment and infrastructure supporting healthcare facilities.
Position Overview
The Channel Development Manager plays a pivotal role within the company. The purpose of this role is to diversify UK business by identifying new opportunities, creating new routes to market and delivering sustainable revenue growth beyond the organisation's traditional customer base.
My Clients has built a strong reputation within the acute NHS sector. The next stage of growth requires expanding into new healthcare markets, developing new commercial channels and creating sustainable revenue streams that strengthen and future-proof the UK business.
Working across the complete UK Medical portfolio, including Homecare, Suction Oxygen Therapy (SOT) and Medical Central Gas Systems (MCGS), the Channel Development Manager will identify underserved markets, develop commercial strategies and secure new customers across sectors such as private healthcare, ambulance services, military and defence, mental health providers, community healthcare, OEM partners and other emerging healthcare markets.
This is a true hunter role. The successful candidate will thrive on opening doors that have never previously been opened, challenging established purchasing behaviour and creating commercial opportunities where none currently exist. Success will be measured through market diversification, new channel creation and long-term revenue growth rather than maintaining existing business.
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Alongside business development responsibilities, the Channel Development Manager will act as a player-coach within the UK commercial team. Working closely with the Country Manager, the successful candidate will support coaching, mentoring and commercial leadership across the wider sales organisation, helping raise standards, improve execution and lead by example through personal performance.
This role offers the opportunity to make a significant impact within an ambitious and growing organisation by shaping the future direction of UK commercial business.
The successful candidate will be responsible for identifying, developing and executing strategies that diversify clients UK revenue streams whilst supporting the continued development of the UK commercial team.
Success in this role will be measured through sustainable revenue growth, successful market diversification, new channel creation, customer acquisition and the development of long-term strategic partnerships.
Performance Expectations
- Deliver measurable revenue growth from new customers and newly developed healthcare sectors.
- Successfully establish client within strategic markets where the organisation has historically had limited presence.
- Develop a robust pipeline of qualified opportunities capable of supporting sustained long-term growth.
- Create new commercial channels that provide scalable and repeatable revenue opportunities.
- Support the development and capability of the wider UK commercial team through coaching, mentoring and leadership.
- Establish a strong internal and external reputation as a commercially driven leader capable of delivering strategic growth.
- Utilise market intelligence, sales data and customer insight to continuously refine commercial strategy and maximise opportunity conversion.


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By delivering these objectives, the Channel Development Manager will become a key driver in the diversification and long-term success.
Key Skills
- Proven track record of consistently winning new business within healthcare, medical devices or comparable technical B2B markets.
- Demonstrable experience creating new routes to market, opening previously untapped sectors and delivering strategic commercial growth.
- Strong commercial acumen with the ability to identify opportunities, develop business cases and execute growth strategies.
- Excellent relationship-building skills with the ability to engage senior stakeholders across clinical, operational, procurement and executive functions.
- Highly resilient, self-motivated and comfortable operating in an autonomous, target-driven environment.
- Strong coaching and mentoring skills with the ability to positively influence colleagues through leadership by example.
- Excellent communication, presentation and negotiation skills.
- Strategic thinker capable of balancing immediate commercial delivery with long-term business development.
- A proactive mindset with the energy, determination and resilience to build opportunities from the ground up.
Key Performance Objectives:
- UK Market Diversification
- Channel Development
- New Business Acquisition
- Portfolio Growth
- Strategic Relationship Development
- Brand Representation
- Market Intelligence
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