Hayati®
Channel Development Manager (FMCG)
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Channel Development Manager (FMCG)
Channel Management Director, UK – Connected Consumer Brands
Job Summary
Responsible for developing and implementing the UK channel management strategy to ensure effective execution across distributors and major retail channels. This role oversees:
- Distributor lifecycle management
- Channel governance, merchandising, and promotional standards
- Capability development
- Identification of market opportunities
- Alignment with business objectives in the FMCG/CE sectors
Key Responsibilities
Strategy & Execution
- Develop and implement channel management strategies, policies, and operating standards to ensure consistency across the UK market.
- Align channel strategies with overall business objectives, driving commercial success.
Distributor Lifecycle Management
- Manage the full distributor lifecycle, including:
- Partner recruitment and onboarding
- Performance management
- Capability development
- Exit management strategies
Channel Governance & Compliance
- Establish and optimise distributor governance frameworks to ensure partners have:
- Product knowledge
- Commercial capabilities
- Operational support to achieve business targets
- Maintain compliance with company standards across distributors.
Retail Execution
- Oversee product listings, merchandising, in-store displays, and promotions for major UK retail chains (supermarkets, consumer electronics distributors).
- Ensure alignment with retailer requirements and brand standards.
Performance & Market Analysis
- Monitor and evaluate regional channel performance to assess effectiveness of strategies.
- Conduct market, customer, and channel analysis to:
- Identify growth opportunities
- Highlight operational risks
- Recommend continuous improvement initiatives.
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Strategic Planning & Collaboration
- Develop channel development plans and recommend actionable strategies to:
- Improve channel efficiency
- Enhance retail execution
- Boost business performance
- Collaborate with commercial, sales, and marketing teams to align channel initiatives with broader business goals.
Requirements
Experience & Skills
- 5+ years’ experience in Channel Management, Distributor Management, or Regional Sales Management within:
- FMCG
- Tobacco
- Other consumer goods industries
- Proven expertise in managing distributor/channel partners throughout the full lifecycle:
- Recruitment & onboarding
- Capability development
- Performance management
- Governance frameworks
- Strong understanding of UK FMCG/consumer electronics distribution models, retail channels, and channel operating principles.
- Hands-on experience developing:
- Channel policies
- Distributor management frameworks
- Execution standards
- Ability to lead retail execution, including:
- Product listings
- Merchandising
- In-store display planning
- Promotional programmes across major retail channels.
- Strong analytical skills to:
- Assess channel performance
- Identify commercial opportunities
- Recommend data-driven solutions.
- Exceptional stakeholder management & communication to influence:
- Internal teams (commercial, sales, marketing)
- External partners (distributors, retailers).
- Self-motivated, commercially driven, and capable of managing multiple priorities in a fast-paced environment.
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Eligibility
- Must be eligible to work in the UK without employer sponsorship.
About PAX (Hayati®)
Who We Are
PAX, founded in 2021 and headquartered in Hong Kong, is a global leader in consumer electronics, specialising in cutting-edge technology.
Hayati®, our flagship brand, began in the UK and has since evolved into one of Britain’s most recognised consumer electronics brands, with a growing international footprint. Our portfolio includes inspirational brands like:
- Quokka®
- Moxy®
- Liora®
- Finebar®
- Philia® —each designed for distinct lifestyles, moments, and markets.
Our Vision & Values
In 2025, PAX completed a pre-IPO corporate restructure, preparing for a potential NASDAQ listing. Our global governance model is led by PAX Group Holdings Limited, supported by local operational hubs in the UK, Germany, and the UAE. Cooperation with PAX Innovations (Shenzhen) Limited ensures:
- Integrated R&D
- Seamless branding & supply chain management
- QA-compliant manufacturing partnerships.
Driven by integrity, innovation, and long-term sustainability, PAX strives to:
- Deliver dependable products
- Cultivate trusted partnerships
- Shape a future-proof global ecosystem—working alongside consumers, partners, and industry leaders to build credibility and lasting impact.
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