Hearst Networks
Channel Manager - Hearst Canvas
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Executive Producer
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Permanent
WHO WE ARE
Hearst Canvas is Hearst Networks’ digitally native content studio, created to develop original, scalable brands across social media, audio and emerging digital platforms, with a particular focus on YouTube. Built to test quickly and boldly and unlock new opportunities for the wider Hearst business, Hearst Canvas combines creative ambition with platform-first storytelling, spanning editorial development, talent, publishing and partnerships to create distinctive unscripted content for modern audiences. We are a hybrid working team and work from our Hammersmith office two days per week.
ABOUT THE ROLE
Hearst Canvas is seeking an experienced Channel Manager to become the operational engine behind our new portfolio of social video brands, leading on day-to-day management, optimisation, distribution, and audience growth of our content across all major social video platforms.
KEY RESPONSIBILITIES
- Publishing: Develop and own the publishing plan, and manage the daily publication of content to ensure a consistent release across all social platforms.
- Channel Optimisation & SEO: Craft compelling, click-worthy titles, optimise descriptions/tags, and create compelling, high-CTR thumbnails.
- Audience Development & Growth: Execute data-driven strategies to increase watch time, retention, subscriber growth, and viewer engagement across all Hearst Canvas brands.
- Community Management: Foster deep audience loyalty by managing comments, community tabs, polls, and interactive elements to turn channels into highly engaged communities.
- Analytics & Insight Reporting: Use platform metrics to turn complex data into actionable creative insights for the production and editorial teams.
- Platform-First Strategy: Stay ahead of the curve on platform updates, algorithmic shifts, emerging video trends, and new formats.
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CANDIDATE CRITERIA
- Experience: 3+ years of hands-on experience managing and scaling high-growth YouTube channels and social video accounts (preferably within a media company, digital publisher, broadcaster, or content studio).
- Platform Expertise: Excellent understanding of the YouTube ecosystem, key social video CMS, and algorithmic discoverability.
- Data Literacy: Highly analytical mindset with the ability to interpret platform metrics and translate them into growth strategies.
- The "Hearst" Mindset: A passion for unscripted digital content, bold creative pivots, and a fast-moving, "test and learn" startup culture.
- Tools: Proficiency with social listening tools and insights platforms, such as YouTube Analytics, VidIQ and TubeBuddy, and a basic knowledge of Adobe Creative Suite (Premiere/Photoshop) for quick edits or thumbnail tweaks is a major plus.
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