TCL Electronics Europe
Channel Marketing Executive – UK & IRELAND
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WHY TCL? Our Company: TCL, named one of Forbes 2022 World’s Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide. Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish. TCL’s mission, “Inspire Greatness,” drives us forward. Join our dynamic team and contribute to our growing presence in the tech industry.
About the Role :Join our Sales Channel Marketing Team as Channel Marketing Executive. This role is a hybrid working role with attendance required at our Maidenhead office on a weekly basis .The Channel Marketing Executive will work closely with the key account manager (KAM), reporting to the Head of Sales and Trade Marketing, you will be involved in the creation and implementation of marketing campaigns across key retail partners. You will be responsible for weekly reporting of KPIs across key retail partners utilizing tools and software’s provided to help improve the visibility of TCL online as well as precise collection and analysis of data .You will be comfortable working within a team, but able to work independently, the candidate should be confident in managing budgets efficiently as well as dealing with data and technology. You should be comfortable working in a fast-paced environment where the skill of adaptability is key. Problem-solving mindset with strong commercial awareness
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. Key Accountabilitie s:Elaborate and execute the online operation plan for UK & Ireland aligned with the KAM, Head of Sales and Trade Marketing, and the Country Manage r.Manage relationships with external retailer marketing teams, working collaboratively, efficiently and with attention to detail to achieve result s.Supporting sales out initiatives and optimisation at online retail together with UK & Ireland sales team with a focus on TV and Soundba r.Analyse and present data from campaigns ensuring data accuracy, consistency, and completenes s.Make detailed monthly plans and review progress for each marketing topic with KAMs/ Head of Sales and Trade Marketin g.Manage TCL brand in all customers online visibilit y.Collaborate internally and externally to improve TCL online visibilit
y. Job Dut iesExecute the customer specific online retailer marketing plans, working in collaboration with colleagues on the messaging and artworks for various activities. Check that all activities are on brand and in line with guidelin es.Utilizing third party CPC based platforms to enhance the visibility of TCL products on retailer websites with attention to RO AS.Ensure that all agreed activities are delivered, captured, and maximized with each activi ty.Work to increase visibility of TCL products across retailer websites. Also considering the consumer journey to the TCL product detail page (PDP) and how this could be improv ed.Deploy the full content package across all retailer sites to ensure consistency across retaile rs.Work with retailers to create engaging PDPs and shop-in-shop style environmen ts.Implement SEO improvements in collaboration with retailers on their web and marketplace platfor ms.Working in partnership with the Head of Sales and Trade Marketing, KAMs and Channel marketing team to analyse retailers’ online proposition and implement improvemen ts.Pro-actively suggest improvements for the ecommerce business using market intelligence, data and tools availab le.Produce weekly/monthly/quarterly review presentation to demonstrate progress within allocated work/retail accoun
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ts. Experience Requi red:Ideally, previous experience in trade marketing environment/consumer electronics within a sales-focused business or age ncy.Experience in CPC Ad platforms and data analysis would be cruc ial.Advanced proficiency in Microsoft Excel and BI repor tingCandidate’s knowledge of E-commerce and marketing techniques will be nee ded.Experience in creative software such as Photoshop would be an advant age.Experience with planning with budgets and execution of activities accurat ely.Marketing qualifications an advant
age. Specialized Knowledge and Sk ills:Knowledge of the consumer electronics industry is an advantage but not essential. Training and support specific to industry will be prov ided.Be fully adept with Microsoft Office programs and website functionality and maintenance abi
lity.
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