Crowcon
Channel Marketing Manager
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Join the Crowcon Detection Instruments Ltd. Team
Help grow a safer, cleaner, healthier future for everyone, every day.
Crowcon Detection Instruments Ltd. is looking to recruit to the Marketing department a Channel Marketing Manager to contribute to delivering company growth goals. Reporting to the Head of Marketing, this hybrid role offers flexible working within a collaborative and growing global business.
About Crowcon
We have spent 50 years designing and manufacturing life-saving products protecting people from toxic and flammable gases.
Crowcon Detection Instruments Ltd. is a wholly owned subsidiary of Halma plc. Halma operates on the mission of growing a safer, cleaner, healthier future, employing nearly 8,500 people worldwide.
Halma’s overlaying sectors:
- Medical
- Environmental & Analysis
- Safety
Our operations span 20+ countries, servicing customers in 160 nations. As a top-performing FTSE 100 company, Halma pushes safety, health, and environmental boundaries through cutting-edge technology.
Our purpose at Crowcon: Detecting Gas. Saving Lives.
Our vision: A world where gas hazards never cost a life.
Crowcon’s values:
- Do the right thing: Integrity drives all decisions.
- Own the outcome: Accountability in pursuing meaningful results.
- Work as one: Teamwork delivers collective success.
Channel Marketing Manager – The Role
What Will You Be Doing?
As part of the Marketing team, you’ll lead Crowcon’s global channel marketing strategy, driving partner engagement, pipeline development, and long-term account growth. This hands-on role requires translating business priorities into multi-channel campaigns that boost partner performance and revenue.
Our Expectations
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Channel Marketing Plan & Execution
- Lead the global channel marketing plan, aligning with Sales, Product Management, and Brand Marketing teams.
- Design and execute joint demand generation campaigns, including:
- Tailored initiatives for top-tier partners (e.g., bespoke programmes).
- Scalable "Campaigns in a Box" across the broader partner network.
- Translate global frameworks into local marketing plans tailored to champions.
- Key role in organizing global partner events.
- Support activation via distribution partners.
Partner Engagement & Enablement
- Shape how Crowcon communicates with and supports channel partners.
- Create an ongoing multichannel communication strategy (blogs, newsletters, events).
- Assist in partner onboarding and training programmes.
- Develop and manage:
- Campaign toolkits & partner-facing content.
- Sales enablement materials.
- Resource libraries.
- Build strong relationships with current and new partners.
- Host marketing reviews and joint planning sessions.
Portal Management
- Support development and enhancements to Crowcon’s partner portal.
- Manage daily portal activity, including:
- Content updates.
- Usability improvements.
- Engagement tracking.
Performance & Reporting
- Track engagement and camapign ROI.
- Design automated dashboards to improve and justify campaign allocation.
- Monitor and optimize co-marketing investments with measurable outcomes.
Requirements & Qualifications
Minimum 5 years of B2B marketing experience, ideally specializing in:
- Channel/partner marketing or generalist marketing.
- Technical, industrial, or tech-related fields.
- Development and execution of sales enablement programs.
- Commercial acumen to link efforts with revenues.
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Technical Skills
- Data-driven marketing: Track KPIs, ROI and build reporting dashboards.
- Growth mindset: Assess and optimise campaign effectiveness.
- Stakeholder management: Collaborate with global teams.
- Executing in hybrid teams across regional & international markets.
Soft Skills
- Ability to distil complex priorities into clear, compelling messages.
- Strong leadership, adaptability, and teamwork.
- Ownership and accountability in driving results.
Cultural Fit
Are you: ✔ Commercially astute and love building relationships? ✔ Proactive, driven, and enjoy hands-on work? ✔ Culturally aware and comfortable with cross-functionality? ✔ Analytical, seeking continual optimisation? ✔ Diverse, resilient, and energised by global challenges?
Employee Perks
- Pension: Up to 10.5% matched (sliding scale).
- Hybrid working: Flexible environment to balance career growth.
- Company shares: Ownership opportunities.
- Health benefits: Medicash health cash plan.
- Eyecare scheme: Annual eye exams with Specsavers.
- Life insurance, subsidised or free.
- 25 days holiday + 3 bonus days.
- Annual paternity/maternity/adoption leave: 14 weeks paid.
- Birthday day off after 1 year of service.
- Train & bicycle schemes.
- Professional development support.
- Parking & EV charging ports.
Inclusion Matters
We encourage all candidates—regardless of experience—to apply! Research shows women and underrepresented groups often hesitate if qualifications feel precise. Crowcon welcomes these voices; your expertise may be the perfect fit!
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