CORSAIR
Channel Marketing Manager - Memory EU
Winnersh
Posted about 18 hours ago
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Position Summary, Responsibilities, and Expectations:
Business Management & Commercial Strategy
- Own regional business performance for the Memory category across EMEA.
- Partner with Sales leadership to develop and execute growth strategies that achieve revenue, margin, and market share objectives.
- Monitor weekly and monthly business performance against forecast, targets, and KPIs.
- Identify business risks and opportunities and develop action plans to close gaps.
- Manage regional product lifecycle activities including launches, transitions, and end-of-life planning.
Pricing & Profitability
- Develop and execute pricing strategies aligned with regional business objectives.
- Review and approve RFQ requests within established guidelines.
- Evaluate promotional investments and return-on-investment opportunities.
- Monitor pricing trends, competitive activity, and channel profitability.
- Support gross margin optimization through pricing, product mix, and inventory management initiatives.
Forecasting & Inventory Management
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- Collaborate with Planning, Supply Chain, and Sales teams to develop accurate demand forecasts.
- Monitor inventory levels, weeks of supply, and allocation requirements.
- Recommend inventory actions to minimize excess and aged inventory while maintaining customer service levels.
- Identify inventory risks and develop mitigation plans.
- Support allocation decisions during supply-constrained environments.
Channel & Account Management
- Partner closely with distributors, retailers, e-tailers, and system integrators across EMEA.
- Develop and manage channel programs that drive sell-in and sell-through performance.
- Analyze customer performance, inventory positions, and market opportunities.
- Support key account reviews and quarterly business planning activities.
- Recommend investments and initiatives to increase channel engagement and market penetration.
Product Launch & Go-to-Market Execution
- Lead regional execution of new product introductions.
- Coordinate launch plans across Sales, Product Marketing, Operations, and Distribution partners.
- Ensure pricing, inventory, promotions, and channel readiness are aligned for successful launches.
- Monitor launch performance and adjust strategies as needed.
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Market Intelligence & Competitive Analysis
- Conduct ongoing analysis of competitors, pricing, promotions, product positioning, and channel activity.
- Track market trends and customer buying behavior.
- Provide actionable market insights to Product Management and Leadership.
- Analyze sell-through data and identify growth opportunities by country, channel, and customer.
Cross-Functional Leadership
- Serve as the primary liaison between EMEA Sales, Product Marketing, Product Management, Finance, and Supply Chain teams.
- Drive alignment on business priorities, forecasts, and strategic initiatives.
- Present business reviews and recommendations to senior leadership.
Essential Skills and Experience:
Required
- Bachelor’s degree in business, Marketing, Finance, Economics, or a related field; equivalent experience will be considered.
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Skills
Channel Marketing
Business Management
Commercial Strategy
Pricing Strategy
Demand Forecasting
Inventory Management
Account Management
Go-to-Market Execution
Market Intelligence
Competitive Analysis
Cross-Functional Leadership
Product Lifecycle Management
Revenue Growth
Margin Optimization
KPI Monitoring
Channel Program Management