Sandisk
Channel Marketing Manager - Northern Europe
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Channel Marketing Manager - Northern Europe
Channel Marketing Manager – UKI & Nordics
Sandisk Corporation
Company Description
Sandisk understands how people and businesses consume data and relentlessly innovates to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re shaping.
Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and push possibility forward. We balance our manufacturing capabilities with an industry-leading product portfolio recognized globally for innovation, performance, and quality.
Sandisk’s two advanced facilities are recognized by the World Economic Forum as part of the Global Lighthouse Network (4IR innovations) and as Sustainability Lighthouses (efficient operations). Our global reach ensures the world’s supply chain has access to Flash memory—critical for progress.
Job Description
Sandisk is seeking a Channel Marketing Manager to lead integrated marketing strategies across UKI (UK, Ireland) and the Nordics. This is a hands-on, strategic role focused on demand generation, shopper marketing, omnichannel activation, and data-driven performance. The position drives sustainable growth and directly impacts business results.
Travel: Domestic and international travel required
This is an individual contributor role with no direct reports but spans both strategy and execution across regions, collaborating with agencies, cross-functional teams, and partners in the absence of local marketing resources.
Key Responsibilities
Strategy & Consumer-Centric Growth
- Develop and execute integrated business and brand strategies aligned with regional growth objectives
- Translate global positioning into localized, insight-driven activation plans
- Apply segmentation, targeting, and positioning to drive market share growth
- Leverage consumer and shopper insights to identify and capitalize on opportunities
Commercial Excellence & Channel Activation
- Design and execute end-to-end channel marketing programs that drive sales and market share
- Champion a "sell-out-first" mindset with a strong focus on conversion optimization
- Deliver impactful shopper marketing initiatives (promotions, bundles, seasonal campaigns)
- Ensure execution excellence across retail and eTail environments
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Retail & eCommerce Excellence (Omnichannel)
- Lead best-in-class in-store and online execution strategies
- Drive digital shelf excellence (SEO, content, conversion optimization)
- Implement Perfect Store/Perfect Shelf standards
- Collaborate with key accounts to align on joint business plans
Brand Activation & Go-To-Market
- Lead quarterly Go-To-Market (GTM) planning and execution
- Develop integrated 360° campaigns across digital, retail, and experiential channels
- Drive demand generation and brand awareness in a digital-first landscape
- Ensure alignment with Brand, Product Marketing, and Sales
Agency & Partner Management
- Manage agencies with clear, performance-driven KPIs for creative and execution excellence
Events, Trade & Experiential Marketing
- Plan and activate trade shows, partner events, and sales enablement as engaging brand experiences
Cross-Functional Collaboration
- Act as a key connector between Sales, Product Marketing, Digital, PR, and Operations
Financial & Performance Management
- Manage MDF budgets and promotional investments with stricter ROI discipline
- Plan, track, and ensure all spend stays within budget
- Apply test-and-learn methodologies to continuously optimize performance
Analytics & Insights
- Track and optimize key KPIs, including:
- Sell-out performance
- Market share
- Distribution & visibility
- Digital and physical environment effectiveness
What Success Looks Like
- Strong sell-out growth across UKI & Nordics
- Best-in-class omnichannel execution
- Measurable improvements in conversion and visibility
- High-ROI, scalable marketing programs
- Strong cross-functional alignment and collaboration
Who You Are
We’re looking for a strategic thinker with a hands-on mindset—someone who understands both consumer-driven marketing and technology sectors. Key traits:
- Strong technical aptitude and ability to work with advanced platforms
- Data-driven, passionate about measurable impact
- Agile and collaborative, but go-getting when unassisted
- Proficient in analyzing business plans and market research for actionable insights
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Requirements
Education & Experience
- Bachelor’s Degree in Business, Marketing, or equivalent (technical experience substitutes for formal education)
- Minimum 8 years of business experience—marketing-related experience strongly preferred
- Preferred: Proven track record in consumer or technology brand marketing
Technical & Industry Knowledge
- Aptitude for Flash technology (advantageous)
- Expertise in marketing and business plan development
- Knowledge of market research methodologies
Tools & competencies
- Excel/VBA, Word, PowerPoint, Outlook (intermediate to advanced)
- Effective online/intranet research skills
Language & Communication
- Fluent in English (written and spoken)
- Comfortable with one-on-one and group presentations
Interpersonal & Ethical Skills
- Excellent communication & organizational skills
- Proactive problem-solving (identifies gaps before they escalate)
- Maintains ethical transparency at all stages
- Builds and sustains partnerships across functions
Tonal Attributes
- Judgment and discretion: Views problems holistically, recommends solutions, escalates as needed
- Prioritization & time management: Capable of handling challenges with defined best practices
About Sandisk
Sandisk thrives on diversity because our collective strength comes from unique perspectives. We believe that by reflecting the diversity of the world around us—from employees to customers—we deliver better outcomes for our company, peers, planet, and future.
Inclusion and belonging are our top values: every individual should thrive without barriers. Equal opportunity: Sandisk is committed to supporting candidates with disabilities. Accommodations are available during recruitment. Email jobs.accommodations@wdc.com with your request and job details for support.
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