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Accepting applications until: 13 July 2026
Job Description
Are you driven by building commercial relationships that scale beyond one-to-one selling? Do you see opportunity in creating ecosystems, not just closing deals? This role is about unlocking growth through channel partnerships that deliver repeatable, one-to-many revenue. You will identify, secure, and grow relationships with resellers, agencies, platforms, and strategic partners who can consistently bring new customers into our self-service ecosystem.
The Channel Sales Manager will form a critical business development function within the customer team, you’ll own the full partnership lifecycle — from sourcing and pitching, through to structuring deals, enabling partners, and driving long-term commercial performance. You will play a critical role in enabling how we grow ensuring we diversify beyond direct acquisition to also incorporate scalable, partner-led expansion.
Key Responsibilities
Partnership Strategy & Pipeline Development
- Identify high-potential partners including resellers, agencies, platforms and trade bodies
- Build and manage a strong pipeline of partnership opportunities aligned to revenue goals
- Develop clear partnership propositions tailored to different partner segments.
- Continuously explore new routes to market that accelerate platform adoption and drive new user registrations and booking.
Reseller & Channel Programme Development
- Design and implement reseller frameworks that are simple, attractive, and commercially viable
- Define pricing models, incentives, margins, and growth structures
- Enable partners with the tools, knowledge, and positioning needed to succeed
- Ensure partners are effectively onboarding and activating new customers
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Commercial Performance & Growth
- Own partner-driven revenue targets and performance metrics
- Track partner contribution, pipeline health, and conversion outcomes
- Identify opportunities to grow existing partnerships and increase yield
- Optimise commercial models based on performance data and market feedback
Cross-Functional Enablement
- Work closely with Product, Marketing, and Customer Success teams to support partner success.
- Feed market insights into product and proposition development.
- Ensure partner journeys are seamless, scalable, and aligned with customer experience goals.
- Support joint go-to-market initiatives and partner campaigns.
What You’ll Love About This Role
- Think Big: Build scalable growth channels that move beyond traditional sales models
- Own It: Take full ownership of channel sales from idea through to revenue delivery
- Keep it Simple: Turn complex commercial opportunities into clear, repeatable models
- Better Together: Work across teams to create joined-up, high-impact partner experiences
What Success Looks Like
In your first few months, you’ll have:
- Built a strong pipeline of high-quality commercial partners.
- Secured initial partnerships with clear revenue potential.
- Established structured approaches to partner acquisition and onboarding.
- Demonstrated early signs of partner-driven revenue contribution.
- Built strong internal alignment to support partnership growth.
Over time, you will:
- Deliver consistent, scalable revenue through partner channels.
- Create a repeatable and efficient partner acquisition model.
- Establish high-performing reseller and commercial ecosystems.
- Play a key role in scaling Global’s self-service growth strategy.
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What You’ll Need
- Proven experience in business development, partnerships, or channel sales
- Strong commercial acumen with experience structuring and closing deals
- Experience working with or building reseller, affiliate, or partner ecosystems
- Ability to think strategically while executing at pace
- Excellent communication and relationship-building skills
- Data-driven mindset with a focus on scalable growth
- Highly proactive and comfortable operating in a fast-moving environment
Experience in the above with a marketing and advertising setting would be beneficial
Global is home to some of the UK's best-loved radio stations such as Heart, Capital and Classic FM, to name a few, we keep 25.2 million listeners tuned in and entertained each week. And that's just for starters; we’re one of the leading Outdoor advertising companies in the UK, having recently acquired Primesight and Outdoor Plus. With over 35,000 sites covering 95% of the UK population, Global Outdoor packs a punch! In 2018 we launched our awards ceremony, The Global Awards, to celebrate the biggest stars of music, news and entertainment.
To enable us to deliver the absolute best product to our audiences, we need the absolute best people across a range of disciplines. From Technology and Programming to Marketing and Commercial. From Digital to Finance to Legal and beyond, it’s the diverse mix of skills and people that make Global what it is. For us, it’s not just about talent, it’s about the right attitude and a personality to match. Simply put, we're passionate about radio, music, media & entertainment - welcome to our world.
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