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Chief Financial Officer (CFO)
Chief Financial Officer (CFO) - Fresha
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness, and self-care industry. We connect and power everything from salons and barbers to spas, medspas, fitness studios, and health practices.
Trusted by millions of customers and businesses worldwide, Fresha serves 140,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date.
Based in London, UK, we operate 15 global offices across North America (EMEA), and APAC.
Our platform enables consumers to discover, book, and pay for appointments locally, while businesses access all-in-one software and financial tools to manage their operations efficiently. These include:
- Appointment bookings & management
- Point-of-sale solutions
- Customer records management
- Marketing automation
- Loyalty programs
- Beauty product inventory tracking
- Team management
Through our consumer marketplace, partner businesses unlock revenue via online bookings and automated mobile marketing, with advanced integrations including Instagram, Facebook, and Google.
Role Overview
Fresha is searching for a visionary Chief Financial Officer (CFO) to shape our financial strategy, drive global expansion, and support our dynamic, fast-growing enterprise.
This role is perfect for an ambitious leader who thrives in high-energy environments, excels in complex challenges, and wants to make a lasting impact.
Key Accountabilities
Strategic & Financial Leadership
- Develop and execute Fresha’s financial strategy, aligned with growth objectives
- Set financial goals, KPIs, and robust financial planning processes
- Oversee accurate, timely financial reporting, analysis, and forecasting
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Compliance & Risk Management
- Ensure compliance with accounting standards, tax regulations, and governance requirements
- Lead financial compliance through audits and regulatory reviews
- Identify, assess, and mitigate financial and operational risks via internal controls
Fundraising & Investor Relations
- Manage investor relations, including fundraising, capital structuring, and communications
- Engage financial institutions and external stakeholders, maintaining strong partnerships
Operations & Innovation
- Oversee cash flow, liquidity management, and working capital optimisation
- Implement cash flow forecasting tools and treasury strategies
- Drive adoption of financial technology and automation
- Optimise the finance function through continuous improvement
M&A & Growth Expansion
- Evaluate M&A opportunities, including modelling, valuation, due diligence, and post-acquisition integration
- Monitor performance against budgets and implement corrective actions
Team Leadership
- Build, lead, and develop a high-performing global finance team
- Provide coaching, mentorship, and career development opportunities
- Foster a culture of collaboration, innovation, and accountability
Executive Collaboration
- Act as a trusted advisor to the CEO and senior leadership
- Provide strategic financial insights and recommendations for all key decisions
Skills, Experience & Qualifications
Required Education & Background
- Bachelor’s degree in Finance, Accounting, or a related field (Master’s degree or CPA/ACA/ACCA certification strongly preferred)
- Minimum 10 years’ experience in finance or accounting, with 5 years in leadership roles
- Proven track record in high-growth tech, fintech, marketplaces, or SaaS organisations (highly desirable)


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Technical & Strategic Skills
- Deep expertise in financial planning & analysis (FP&A), reporting, forecasting, and accounting standards
- Strong command of SaaS metrics, unit economics, and performance drivers
- Ability to design financial strategies that support scaling and expansion
- Exceptional M&A experience, including valuation, due diligence, deal modelling, integration planning
Leadership & Operational Excellence
- Strong leadership capabilities with experience building and growing high-performing teams
- Proven investor relations experience, including fundraising and stakeholder management
- High analytical and problem-solving skills, able to derive insights from complex data
Soft Skills
- Excellent communication, persuasion, and presentation skills for executive-level discussions
- Demonstrated case decision-making, commercial acumen, and strategic thinking
- Ability to thrive in fast-paced, dynamic environments (adaptability, resilience)
- Integrity, ethical judgement, and commitment to transparency and governance
Inclusive Workplace
At Fresha, we are committed to fostering an inclusive, supportive culture where every individual can succeed. We荣shell not discriminate based on:
- Race, colour, religion, sex, sexual orientation, age
- Marital status, gender identity, nationality, disability, or any other protected characteristic
If you have accessibility requirements, please share them so we can tailor your experience — during the interview process and beyond.
Note: AI tools may assist our hiring process but are not used for final decisions.
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