Goodman Masson
Chief Financial Officer
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Chief Financial Officer – B2B SaaS | PE-Backed | London
📍 London (Hybrid) | 💰 £200,000–£225,000 + Bonus + Equity
We're partnering with a high-growth B2B SaaS business backed by a leading private equity firm to find a hands-on, operationally and commercially sharp Chief Financial Officer. With £50m ARR and a clear path to exit, this is a rare opportunity to join at a pivotal moment. Own the numbers, build the team, and share meaningfully in the outcome.
The Business
A scaling B2B SaaS platform, a loyal enterprise customer base, and a well-resourced PE backer with a strong track record of building and exiting software businesses. The business is at the stage where finance needs to become a genuine engine of growth not just a reporting function.
The Role
This is a genuinely operational CFO position. You will be in the detail. You'll own the full finance function day-to-day, build out a team around you, and act as a true strategic partner to the CEO and board. You'll also be the primary finance lead for the exit process when the time comes.
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Day-to-day you will:
- Own and continuously improve the SaaS metrics framework; ARR, MRR, NRR, GRR, churn, CAC, LTV, CAC payback period, Rule of 40, and magic number
- Drive monthly close, board reporting, and investor packs with clear SaaS-native commentary
- Build and maintain a rolling 3-statement financial model with scenario analysis for the board and PE investors
- Lead annual budgeting and quarterly reforecasting, working closely with Sales, CS, and Product on cohort performance and pipeline conversion
- Oversee revenue recognition under IFRS 15 / ASC 606 across multi-element SaaS contracts
- Manage cash flow, working capital, and debt facilities — and ensure covenant compliance
- Partner with the CRO to stress-test pricing, packaging, and expansion revenue strategy
- Build and lead a high-performing finance team (FP&A, Financial Control, Revenue Operations), hiring and developing.
- Lead finance readiness for exit, vendor due diligence, quality of earnings, data room management, and adviser coordination
- Support bolt-on M&A activity from origination through to integration
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About You
- Proven CFO or Deputy CFO experience in a B2B SaaS business, ideally with £20m–£100m ARR
- Hands-on and operational experience and comfortable rolling up your sleeves, not just managing upwards
- Deep understanding of SaaS metrics and what drives them at each stage of growth
- Experienced working with or within a PE-backed environment, you understand what investors need and how to communicate it
- Exit experience is a strong advantage
- ACA / ACCA / CIMA qualified or equivalent
The Package
- Base salary: £200,000 – £225,000 + bonus & equity
- 25 days holiday + bank holidays
This search is being managed exclusively. For a confidential conversation, please apply below or reach out directly.
Goodman Masson — Specialists in Financial Services & Commerce Recruitment
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