Northreach
Chief Marketing Officer
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About Northreach
Northreach is a dynamic recruitment agency connecting businesses with top talent across financial services, fintech, and digital sectors. We pride ourselves on delivering a seamless recruitment experience for both clients and candidates while fostering innovation and professional growth.
We're Hiring for a Head of Marketing
Our client is an innovative payments fintech, based in London, entering an exciting period of growth and is looking for a commercially driven Head of Marketing to build and lead a high-performing marketing function.
This is a role with genuine ownership and visibility, where marketing will play a central role in driving customer acquisition, merchant growth, brand awareness, and revenue.
Scope of the Role
You'll take ownership of the company's marketing strategy, developing campaigns that generate demand across merchants, partners, and customers. Working closely with senior leadership, you'll build a marketing function that delivers measurable commercial results while positioning the business as a market leader within the payments industry.
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Core Focus Areas
- Building and executing a clear, growth-focused marketing strategy
- Driving customer and merchant acquisition through digital, partner, and outbound marketing channels
- Developing and optimising SEO, PPC, paid social, email marketing, and content strategies
- Using data and analytics to refine campaigns, maximise ROI, and improve customer acquisition costs
- Partnering closely with the commercial and sales teams to improve lead quality, conversion, and revenue generation
- Managing marketing budgets with a strong focus on commercial return
- Building brand awareness and positioning within the UK payments and fintech market
- Leading PR, events, partnerships, and thought leadership initiatives
- Growing and leading the marketing team as the business scales
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Experience & Approach
- Demonstrated success in a senior marketing leadership role within payments, fintech, or financial services
- Strong understanding of performance marketing, demand generation, and customer acquisition
- Experience marketing payment solutions, merchant services, embedded finance, or fintech products is highly desirable
- Commercially minded with a proven ability to deliver measurable growth
- Comfortable operating both strategically and hands-on in a scaling environment
- Experience managing agencies, internal teams, and marketing budgets
What's in It for You
- Competitive salary package
- Hybrid working model
- Enhanced holiday allowance plus bank holidays
- Pension scheme
- Opportunity to build and shape a marketing function from the ground up
- Significant influence over business growth and strategy
- Clear progression opportunities
- Collaborative, ambitious culture with regular team incentives
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